July 03, 2008

Yahoo! Property Breakdown and Sum of the Parts

Rumors are circulating about another attempt by Microsoft to acquire part of Yahoo!. The latest rumors suggest that Microsoft will try to buy Yahoo! Search with a media company (i.e. Time Warner or News Corp) absorbing the rest of the...
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Posted by Heather Hopkins at 09:44 AM | Comments (0) | TrackBack (0)
Posted to Search

July 02, 2008

The Dark Knight Excitement Builds

Viral marketing campaigns and a strong early review from Rolling Stone magazine for The Dark Knight have helped to generate increased enthusiasm for the highly anticipated next installment of the Batman film series. As the US premiere approaches, both the...
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Posted by Heather Dougherty at 03:22 PM | Comments (0) | TrackBack (0)
Posted to Movies

Stock Checking Up Along with Financial Uncertainty

I was checking some of our category level statistics today as I thought we might see some interesting patterns in categories that are growing in the current financial climate. I noticed our Business & Finance category has experienced strong growth...
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Posted by Heather Hopkins at 10:46 AM | Comments (0) | TrackBack (0)
Posted to Financial Services

July 01, 2008

Mid-year Presidential Candidate Check

Now that we are halfway through 2008, I figured that it is time to check on the two Presidential candidates and see who is visiting their websites. To make things interesting, I turned to our Mosaic Lifestyle segments to see...
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Posted by Heather Dougherty at 04:36 PM | Comments (0) | TrackBack (0)
Posted to Election2008

June 27, 2008

'I’m Voting Republican' video: Politics go viral

A satirical website featuring a video called 'I’m Voting Republican’ is the latest viral video to make the rounds on the Internet over the past 2 weeks. The market share of visits to the website jumped 243% for the week...
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Posted by Heather Dougherty at 03:42 PM | Comments (0) | TrackBack (0)
Posted to Viral Marketing

June 26, 2008

Facebook and Photography

I noticed Michael Arrington's post on Facebook shutting down a Slide.com application and checked Hitwise data to compare Facebook and MySpace clickstream data in particular to Photography websites. The differences are interesting and highlight different interests of users as well...
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Posted by Heather Hopkins at 09:18 AM | Comments (0) | TrackBack (0)
Posted to Social Networks

June 25, 2008

Lenovo-IBM Brand Analysis

Can the internet be used to build brand awareness? How best to measure success of online brand building efforts? An article in Friday's New York Times talking about how Lenovo plans to build its consumer brand presence caught my eye....
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Posted by Heather Hopkins at 09:20 AM | Comments (1) | TrackBack (0)
Posted to Branding

June 17, 2008

Travel Category Paid & Organic Search Benchmarks

In this second of two posts on the Travel report we issued last week, I wanted to share some findings from analysis we did on paid and organic traffic. In our analysis we noticed a huge difference in the ratio...
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Posted by Heather Hopkins at 07:32 AM | Comments (0) | TrackBack (0)
Posted to Search | Travel