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Hitwise Intelligence - North America

Analyzing the Maclaren Stroller Recall

November 18, 2009

Last week parents were horrified to learn about a recall on Maclaren umbrella strollers due to multiple cases of children’s fingers being amputated. The volume of traffic to the Maclaren website jumped 9x in volume on Monday, Nov. 9, 2009... Continue reading...

Posted by Heather Dougherty at 07:24 PM | (0) | (0)
In Categories Recalls | Search Strategies

Top Canadian Travel Websites

November 16, 2009

Canada is home to one national airline (Air Canada), a major regional carrier (Westjet), a few low cost carriers and international competition on international routes. One might expect Canadians to head directly to AirCanada.com to make bookings, however, Hitwise data... Continue reading...

Posted by Heather Hopkins at 03:28 PM | (0) | (0)
In Categories Canadian Insights | Travel

Canadians Searching for Flu Shot Side Effects

November 12, 2009

Canadians appear to be shifting their focus from researching swine flu and its associated symptoms to researching the vaccine and locations for the shot. While the search term "swine flu symptoms' continues to dominate flu related searches, the share of... Continue reading...

Posted by Heather Hopkins at 11:15 AM | (0) | (0)
In Categories Canadian Insights

Hunt is on for Retailer Promo Codes

November 11, 2009

Almost everyone loves a bargain and during the cost conscious holiday shopping season last year, discounts were more popular than ever. This year looks to be no exception for the discount hungry consumer with searches up 19% last week as... Continue reading...

Posted by Heather Dougherty at 11:35 PM | (1) | (0)
In Categories Coupons | Cyber Monday | Retail

News Corp. Google-less?

November 09, 2009

Rupert Murdoch made an interesting statement in a Sky News interview today, when asked about news content available through search engines such as Google, Murdoch says he would consider blocking Google from indexing News Corp.'s news websites such as the... Continue reading...

Posted by Bill Tancer at 07:04 PM | (0) | (0)

Canadian Banks Brand Association

November 04, 2009

Internet search data can be an excellent input to understand what consumers associate with a brand name. Looking at the words that consumers include with a brand name in a search query provides insight into the products, services and attributes... Continue reading...

Posted by Heather Hopkins at 11:30 AM | (0) | (0)
In Categories Business & Finance | Canadian Insights

Black Friday and Cyber Monday Predictions

November 02, 2009

Holiday projections are out and many are predicting a gloomy holiday season for retailers. The NRF forecasts a 1% decline growth in total retail sales for the 2009 holiday season, totaling $437.6 billion. The online channel is poised to fare... Continue reading...

Twitter Revisited - in More than 140 Characters

October 29, 2009

A quick update from my Twitter post from last month. I had the pleasure of speaking at two excellent conferences this week, iMedia Breakthrough and Digital Media West. During the Q&A of my talk at Digital Media, I was asked... Continue reading...

Posted by Bill Tancer at 12:29 PM | (8) | (1)
In Categories Social Networking