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Hitwise Intelligence - Heather Hopkins - North America
Analyst Weblog
Category Archives: Travel
Flight Searches Vary Dramatically by Engine
August 19, 2009
We often hear about how search engines compare in market share of searches or relevance of search results but what about query content? Analysis of query content for the travel category reveals that the search terms consumers use on the... Continue reading...
Posted by Heather Hopkins at 04:59 PM
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In Categories Search | Travel
Canadian Cheapskate Travellers
July 23, 2009
It seems we Canadians are cheapskates when it comes to travel. The qualifier "cheap" is a popular one to include in searches in all of the markets we monitor. In Canada, there were 1,746 different search terms that included the... Continue reading...
Posted by Heather Hopkins at 09:00 AM
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In Categories Search | Travel
Travel Agencies Suffer Rampant Price Comparing
June 03, 2009
Orbitz and Travelocity have announced that they will follow Expedia in eliminating fees for booking flights over the Internet. A few years ago we noticed that Travel Agencies see one of the highest levels of comparison shopping, measured by clickstream... Continue reading...
Posted by Heather Hopkins at 09:00 AM
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In Categories Travel
Southwest Airlines Sale Boosts Traffic Levels
March 26, 2009
Southwest Airlines launched a summer sale two weeks ago with one-way prices on domestic flights as low as $49. The site's share of US Internet visits have since jumped 22%. An article in yesterday's Wall Street Journal describing some of... Continue reading...
Posted by Heather Hopkins at 08:26 AM
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In Categories Travel
Mount High Most Searched for Ski Hill. Tahoe Suffers from Downturn.
January 28, 2009
A story from The Economist about ski resorts caught my eye (okay, I am a bit behind in my reading - the story was from the double issue in December). The article said that the economy has hit ski resorts... Continue reading...
Posted by Heather Hopkins at 09:06 AM
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In Categories Travel
Cruise Deals Searches Soar
November 13, 2008
We on the Hitwise analyst team have been on the hunt for recession proof categories. Last week I thought I spotted another such category - Cruises. Visits to Cruises websites are up 7% year over year. However, further digging revealed... Continue reading...
Posted by Heather Hopkins at 08:42 AM
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In Categories Travel
Travel Category Paid & Organic Search Benchmarks
June 17, 2008
In this second of two posts on the Travel report we issued last week, I wanted to share some findings from analysis we did on paid and organic traffic. In our analysis we noticed a huge difference in the ratio... Continue reading...
Posted by Heather Hopkins at 07:32 AM
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In Categories Search | Travel
Online Travel Query Content is Changing
June 16, 2008
Last week we published a report on the Travel sector looking at how consumer search behavior has changed. I will highlight a couple of interesting findings from the report on this blog. In this first of two posts, I want... Continue reading...
Posted by Heather Hopkins at 08:15 AM
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In Categories Search | Travel
American Airlines Cancelled Flights and Social Networks
April 15, 2008
Last week, American Airlines was forced to cancel thousands of flights for maintenance to comply with FAA safety inspections. As a result, visits to www.aa.com reached their highest peak of the past twelve months, up 9% week on week and... Continue reading...
Posted by Heather Hopkins at 09:07 AM
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In Categories Travel
Spring Break Searches Rise As Students Prepare for Florida and Vegas
March 13, 2008
The big weeks for Spring Break 2008 are March 10 - 21. In past years, this week (week to 15th March) has been the peak week for searches for spring break travel deals. According to US Internet searcher behavior, searches... Continue reading...
Posted by Heather Hopkins at 08:48 AM
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In Categories Travel
Silver Surfers Look to Escape the Cold - Lessons in Seasonality
January 23, 2008
There are two seasonal peaks in US visits to Travel Agencies and Destinations and Accommodations websites: the summer and mid-January. I did some checking to see who is thinking of booking holidays now and whether that is any different from... Continue reading...
Posted by Heather Hopkins at 08:00 AM
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In Categories Travel
