Category Archives: Social Networks

Oprah Effect on Twitter

April 21, 2009

Oprah Winfrey, the icon that can turn any book or product into a best seller, posted her first Tweet on Friday on her show. There's been much debate among loyal Twitter users about whether this spells the end for Twitter's... Continue reading...

Posted by Heather Hopkins at 08:50 AM | (14) | (32)
In Categories Social Networks

Where to From Twitter

March 12, 2009

Is Twitter, as Eric Schmidt opined last week, the poor man's email? Is it a Facebook or Google killer? What can clickstream data tell us about how people are using Twitter and how does that compare to email, Facebook and... Continue reading...

Posted by Heather Hopkins at 08:23 AM | (2) | (1)
In Categories Social Networks

Facebook Traffic Reaches Peak - Christmas Eve

January 02, 2009

On Christmas Day 2007 Facebook reached a peak in traffic that wasn’t surpassed until July 2008. Traffic reached a new high on Christmas Eve 2008 when Facebook saw its highest ever traffic level - reaching 2.18% of all US Internet... Continue reading...

Posted by Heather Hopkins at 12:09 PM | (2) | (1)
In Categories Social Networks

YouTube Tipping Point Question

November 24, 2008

This morning I was reading an excellent piece on Ars Technica asking the question Did "Lazy Sunday" make YouTube's $1.5 billion sale possible?. I looked back at our data and blog posts over the past few years to see whether... Continue reading...

Posted by Heather Hopkins at 09:08 AM | (1) | (0)
In Categories Social Networks | Video & Games

Back to the Books and Seasonal Impact on Web Traffic

September 10, 2008

As students return to school, there are some predictable changes in internet traffic as well as some clear differences with last year. I looked at category traffic levels for all of the parent categories that we track at Hitwise along... Continue reading...

Posted by Heather Hopkins at 10:50 AM | (0) | (0)
In Categories Social Networks

Top 20 Web 2.0 Websites

August 05, 2008

Two weeks ago when I posted an entry about Google's interest in Digg (the deal fell through) I wondered what other big web 2.0 properties remain independent. The following table lists 20 of the top Web 2.0 properties based on... Continue reading...

Posted by Heather Hopkins at 11:31 AM | (2) | (3)
In Categories Social Networks

Facebook and Photography

June 26, 2008

I noticed Michael Arrington's post on Facebook shutting down a Slide.com application and checked Hitwise data to compare Facebook and MySpace clickstream data in particular to Photography websites. The differences are interesting and highlight different interests of users as well... Continue reading...

Posted by Heather Hopkins at 09:18 AM | (0) | (0)
In Categories Social Networks

Meebo Growth - Web Based IM

May 13, 2008

I am a loyal user of Meebo. I never installed MSN Messenger on my Mac so use Meebo to connect to friends and colleagues from different computers and across Messenger and Google Talk. A couple of weeks ago Meebo received... Continue reading...

Posted by Heather Hopkins at 08:19 AM | (1) | (0)
In Categories Social Networks

Twitter Gaining Momentum But Still Niche

April 29, 2008

Twitter, the micro-blogging platform, has been in the news quite a bit lately (in particular for VC funding and rescuing a US blogger). This has helped drive US Internet visits up further to the increasingly popular service. Year on year,... Continue reading...

Posted by Heather Hopkins at 08:42 AM | (18) | (3)
In Categories Social Networks

 

About Hitwise

Hitwise is the leader in online competitive intelligence. Contact Hitwise to maximize your online marketing programs.