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Hitwise Intelligence - Heather Hopkins - North America
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Category Archives: Shopping & Classifieds
Flyers the Coupons of Canada?
September 09, 2009
In looking through Search Term Variation reports on Hitwise for some top Canadian retailers, I kept noticing the word "flyer" included with the brands' names. For example, a Search Term Variations report for "loblaws" puts "loblaws flyer" at #3 behind... Continue reading...
Posted by Heather Hopkins at 08:55 AM
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In Categories Search | Shopping & Classifieds
Home Improvement and Home Depot Growth by State
May 28, 2009
Memorial Day weekend is a popular time for home improvement. The Hitwise Shopping and Classifieds - House and Garden industry typically sees a lift in the week leading to the long weekend and this year was no exception. Visits to... Continue reading...
Posted by Heather Hopkins at 08:12 AM
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In Categories Shopping & Classifieds
Retailers Turn to Social Media in Face of Downturn
May 06, 2009
A piece of research published this week by Forrester and Shop.org about the mix of online marketing tactics retailers plan to use this year caught my eye. How does actual consumer behavior compare with how marketers plan to allocate budgets?... Continue reading...
Posted by Heather Hopkins at 09:31 AM
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In Categories Shopping & Classifieds
Classifieds Traffic Soars in Recession
April 02, 2009
Last week we published a report on the Classifieds industry. Yesterday we issued a news release with some of the findings and I wanted to share some those findings here as well. Classifieds is one of the fastest growing industries... Continue reading...
Posted by Heather Hopkins at 07:54 AM
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In Categories Shopping & Classifieds
Valentines Day Challenges and Hope From Procrastinators
February 12, 2009
It will surprise no one that Valentines Day is going to be a tough for retailers. Visits to Flowers and Gifts websites were down 9% year over year last week. However, Hitwise data show that there is still hope for... Continue reading...
Posted by Heather Hopkins at 08:06 AM
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In Categories Shopping & Classifieds
Google Books Drives Visits to Book Retailers
October 29, 2008
Yesterday, Google settled the long-standing lawsuit over book-scanning, agreeing to pay $125 million to settle two copyright lawsuits over its book-scanning efforts and allowing it to make millions of out-of-print books available for reading and purchasing online. Three years ago,... Continue reading...
Posted by Heather Hopkins at 06:25 PM
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In Categories Search | Shopping & Classifieds
Kohls Stardoll Promotion Case Study
August 27, 2008
Virtual worlds are hugely popular online but retailers still often struggle with how to market via these worlds. As marketing budgets are being cut, retailers need to make an ever stronger case for new initiatives. The recent promotion that Kohls... Continue reading...
Posted by Heather Hopkins at 04:39 PM
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In Categories Shopping & Classifieds
Craigslist Traffic Nearly Doubles Year on Year
March 05, 2008
Craigslist traffic just keeps climbing. Year on year last week, share of US visits to Craigslist.org were up 93%. And it's not just traffic to the main Craigslist page, share of US Internet visits to the Hitwise Classifieds category, which... Continue reading...
Posted by Heather Hopkins at 08:23 AM
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In Categories Shopping & Classifieds
Mark Malkoff Lives in Ikea
January 16, 2008
A colleague sent me an email about Mark Malkoff moving into Ikea while his NY apartment is fumigated. I checked Hitwise data and found a nice spike in traffic to the marklivesinikea.com website and in searches for "mark malkoff", with... Continue reading...
Posted by Heather Hopkins at 04:56 PM
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In Categories Shopping & Classifieds
Etsy.com Retail Classifieds Website to Watch
December 28, 2007
I keep hearing about Etsy. First my mother mailed me a newspaper clipping about it and now Bobbie Johnson, technology correspondent with the Guardian, has named it one of the hit websites for 2008. Etsy is a "place to buy... Continue reading...
Posted by Heather Hopkins at 12:00 PM
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In Categories Shopping & Classifieds
Uggs Most Searched for Fashion Item in the US
December 11, 2007
With the weather brining a chill and holiday gift buying well under way, US Internet searches for "uggs" rose 64% last week The term "uggs" showed up in my fast moving search terms report and ranked as the 5th fastest... Continue reading...
Posted by Heather Hopkins at 08:00 AM
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In Categories Shopping & Classifieds
Guitar Hero 3 Most Searched for Video Game
November 08, 2007
Guitar Hero 3 launched 28th October and has since garnered $115 for Activision whose chairman today revealed that Activision has shipped more of the Guitar Hero 3 game than any other in its history. In short order Guitar Hero 3... Continue reading...
Posted by Heather Hopkins at 09:01 AM
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In Categories Shopping & Classifieds | Video & Games
Wal-Mart "Secret" Sale Boosts Traffic
November 07, 2007
Wal-Mart held a "secret" sale on Friday last week with (according to PC Magazine) "some big deals for tech enthusiasts". Typically holiday sales begin at Thanksgiving, but Wal-Mart launched its sale earlier than most other retailers and earlier than it... Continue reading...
Posted by Heather Hopkins at 09:09 AM
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