About Hitwise
Hitwise is the leader in online competitive intelligence. Contact Hitwise to maximize your online marketing programs.
Hitwise Intelligence - Heather Hopkins - North America
Analyst Weblog
Category Archives: Shopping & Classifieds
iPhone 4 Launch in Canada
August 11, 2010
On Friday July 30, the iPhone 4 was launched in Canada and Hitwise data reveals that Canadians turned to social networks, blogs and retailers after searching for the highly coveted phone. In the week after the launch (week to 7... Continue reading...
Tweet
Posted by Heather Hopkins at 09:38 AM
| 
(0)
In Categories Canadian Insights | Search | Shopping & Classifieds
How Canadians Reach Retail Websites
July 28, 2010
Canadians are heavy users of search engines and as we see in most markets, Search Engines are the top source of upstream visits to retail websites. In the month of June 2010, one third (33.21%) of upstream visits to Shopping... Continue reading...
Tweet
Posted by Heather Hopkins at 09:01 AM
| 
(2)
| (0)
In Categories Canadian Insights | Search | Shopping & Classifieds
Heat Wave Sends Canadians to Weather Websites and in Search of Air Conditioners
July 14, 2010
We Canadians are notorious for our weather talk. Last week's heat wave in Ontario and Eastern Quebec, Ottawa, Toronto and Montreal in particular, drove our obsession to new heights. Weather websites accounted for more than 1 in every 100 Canadian... Continue reading...
Tweet
Posted by Heather Hopkins at 09:14 AM
| (0)
In Categories Canadian Insights | News and Media | Shopping & Classifieds
Home Improvement Spring Boost
June 17, 2010
I wanted to elaborate on a point raised in my blog post last week about Shopping and Classifieds trends in Canada. I mentioned in the post that House and Garden websites enjoyed 26% growth in share of Canadian internet visits... Continue reading...
Tweet
Posted by Heather Hopkins at 10:22 AM
| (0)
In Categories Canadian Insights | Shopping & Classifieds
Canadian Retailers Falling Behind
June 07, 2010
A recent Statistics Canada (StatsCan) report found that more Canadians are window shopping and making purchases online. This week we published a report on the online retail industry in Canada, Online Retail Trends and Opportunities, which similarly showed an 8%... Continue reading...
Tweet
Posted by Heather Hopkins at 04:06 PM
| (0)
In Categories Canadian Insights | Shopping & Classifieds
Canadian Home Improvement Searches
May 05, 2010
Canadian internet visits to House and Garden websites were up 16% year over year last week (week to 1st May 2010). House and Garden is one of the largest retail categories based on share of internet visits in Canada, ranking... Continue reading...
Tweet
Posted by Heather Hopkins at 08:39 AM
| (0)
In Categories Canadian Insights | Shopping & Classifieds
Nexus One Appealing to Wealthy. Purchase Intent Seems High.
January 21, 2010
Google's Nexus One phone is a direct competitor to Apple's iPhone and the battle lines are being drawn. As illustrated below, the launch of the Nexus One attracted a great deal of excitement online, with searches for "nexus one" accounting... Continue reading...
Tweet
Posted by Heather Hopkins at 06:14 PM
| (0)
In Categories Shopping & Classifieds
Playmobil Egypt - Hot Holiday Product
December 16, 2009
The term "playmobil egypt" appeared #6 among the Fast Moving Search Terms sending visits to Shopping and Classifieds websites, entering the ranks of the most searched for products this holiday season. Searches for "playmobil egypt" soared from 0% a week... Continue reading...
Tweet
Posted by Heather Hopkins at 08:15 AM
| (0)
In Categories Shopping & Classifieds
Canadians Hunt for Grey Suede Boots
November 24, 2009
The search term "grey suede boots" was a Fast Moving Search Term last week in Canada among search terms sending visits to Shopping and Classifieds websites. The term appeared #2 on the Fast Moving Search Terms report and is a... Continue reading...
Tweet
Posted by Heather Hopkins at 01:41 PM
| (0)
In Categories Canadian Insights | Shopping & Classifieds
Flyers the Coupons of Canada?
September 09, 2009
In looking through Search Term Variation reports on Hitwise for some top Canadian retailers, I kept noticing the word "flyer" included with the brands' names. For example, a Search Term Variations report for "loblaws" puts "loblaws flyer" at #3 behind... Continue reading...
Tweet
Posted by Heather Hopkins at 08:55 AM
| (0)
In Categories Search | Shopping & Classifieds
Home Improvement and Home Depot Growth by State
May 28, 2009
Memorial Day weekend is a popular time for home improvement. The Hitwise Shopping and Classifieds - House and Garden industry typically sees a lift in the week leading to the long weekend and this year was no exception. Visits to... Continue reading...
Tweet
Posted by Heather Hopkins at 08:12 AM
| (0)
In Categories Shopping & Classifieds
Retailers Turn to Social Media in Face of Downturn
May 06, 2009
A piece of research published this week by Forrester and Shop.org about the mix of online marketing tactics retailers plan to use this year caught my eye. How does actual consumer behavior compare with how marketers plan to allocate budgets?... Continue reading...
Tweet
Posted by Heather Hopkins at 09:31 AM
| (1)
| (0)
In Categories Shopping & Classifieds
Classifieds Traffic Soars in Recession
April 02, 2009
Last week we published a report on the Classifieds industry. Yesterday we issued a news release with some of the findings and I wanted to share some those findings here as well. Classifieds is one of the fastest growing industries... Continue reading...
Tweet
Posted by Heather Hopkins at 07:54 AM
| (1)
| (1)
In Categories Shopping & Classifieds
Valentines Day Challenges and Hope From Procrastinators
February 12, 2009
It will surprise no one that Valentines Day is going to be a tough for retailers. Visits to Flowers and Gifts websites were down 9% year over year last week. However, Hitwise data show that there is still hope for... Continue reading...
Tweet
Posted by Heather Hopkins at 08:06 AM
| (1)
| (0)
In Categories Shopping & Classifieds
Google Books Drives Visits to Book Retailers
October 29, 2008
Yesterday, Google settled the long-standing lawsuit over book-scanning, agreeing to pay $125 million to settle two copyright lawsuits over its book-scanning efforts and allowing it to make millions of out-of-print books available for reading and purchasing online. Three years ago,... Continue reading...
Tweet
Posted by Heather Hopkins at 06:25 PM
| (0)
In Categories Search | Shopping & Classifieds
Kohls Stardoll Promotion Case Study
August 27, 2008
Virtual worlds are hugely popular online but retailers still often struggle with how to market via these worlds. As marketing budgets are being cut, retailers need to make an ever stronger case for new initiatives. The recent promotion that Kohls... Continue reading...
Tweet
Posted by Heather Hopkins at 04:39 PM
| (1)
| (0)
In Categories Shopping & Classifieds
Craigslist Traffic Nearly Doubles Year on Year
March 05, 2008
Craigslist traffic just keeps climbing. Year on year last week, share of US visits to Craigslist.org were up 93%. And it's not just traffic to the main Craigslist page, share of US Internet visits to the Hitwise Classifieds category, which... Continue reading...
Tweet
Posted by Heather Hopkins at 08:23 AM
| (3)
| (3)
In Categories Shopping & Classifieds
Mark Malkoff Lives in Ikea
January 16, 2008
A colleague sent me an email about Mark Malkoff moving into Ikea while his NY apartment is fumigated. I checked Hitwise data and found a nice spike in traffic to the marklivesinikea.com website and in searches for "mark malkoff", with... Continue reading...
Tweet
Posted by Heather Hopkins at 04:56 PM
| (1)
| (0)
In Categories Shopping & Classifieds
Etsy.com Retail Classifieds Website to Watch
December 28, 2007
I keep hearing about Etsy. First my mother mailed me a newspaper clipping about it and now Bobbie Johnson, technology correspondent with the Guardian, has named it one of the hit websites for 2008. Etsy is a "place to buy... Continue reading...
Tweet
Posted by Heather Hopkins at 12:00 PM
| (7)
| (0)
In Categories Shopping & Classifieds
Uggs Most Searched for Fashion Item in the US
December 11, 2007
With the weather brining a chill and holiday gift buying well under way, US Internet searches for "uggs" rose 64% last week The term "uggs" showed up in my fast moving search terms report and ranked as the 5th fastest... Continue reading...
Tweet
Posted by Heather Hopkins at 08:00 AM
| (5)
| (0)
In Categories Shopping & Classifieds
Guitar Hero 3 Most Searched for Video Game
November 08, 2007
Guitar Hero 3 launched 28th October and has since garnered $115 for Activision whose chairman today revealed that Activision has shipped more of the Guitar Hero 3 game than any other in its history. In short order Guitar Hero 3... Continue reading...
Tweet
Posted by Heather Hopkins at 09:01 AM
| (1)
| (0)
In Categories Shopping & Classifieds | Video & Games
Wal-Mart "Secret" Sale Boosts Traffic
November 07, 2007
Wal-Mart held a "secret" sale on Friday last week with (according to PC Magazine) "some big deals for tech enthusiasts". Typically holiday sales begin at Thanksgiving, but Wal-Mart launched its sale earlier than most other retailers and earlier than it... Continue reading...
Tweet
Posted by Heather Hopkins at 09:09 AM
| (2)
| (0)
In Categories Shopping & Classifieds
