Category Archives: Search

What Canadians are Searching for Online

June 09, 2009

Last week, we did a blog post on the top categories visited by Canadian internet users. We followed that up with a post looking at the number of words used in queries. To follow this theme, today we are posting... Continue reading...

Posted by Heather Hopkins at 08:06 AM | (3) | (1)
In Categories Search

One and Two Word Queries Dominate Canadian Internet Searches

June 08, 2009

More than half of Canadian search terms contain only one or two words. In the twelve weeks to 30th May 2009, 51.56% of Canadian search terms contained one or two words. Hitwise recently launched Hitwise Canada and as a follow... Continue reading...

Posted by Heather Hopkins at 09:07 AM | (5) | (1)
In Categories Search

How Canadians Spend Their Time Online

May 27, 2009

We recently launched Hitwise Canada and in my first post using our Canadian data, I wanted to take a high level view of what my fellow Canadians are doing online and how that compares to their US and UK counterparts.... Continue reading...

Posted by Heather Hopkins at 05:02 PM | (3) | (1)
In Categories Search

Paid Search Traffic Share Down 26%

May 13, 2009

Hitwise data indicate that the share of search traffic coming from paid listings is decreasing at the expense of organic traffic. In the four weeks to May 9, 2009, 7.25% of search engine traffic to All Categories of websites was... Continue reading...

Posted by Heather Hopkins at 09:24 AM | (12) | (10)
In Categories Search

Twitter - Google Marriage - what would it mean?

April 08, 2009

To piggy back on a post my colleague across the pond, Robin Goad, did yesterday, we thought we'd revisit some of the stats to better understand how things would look if Google were to acquire Twitter. As the chart below... Continue reading...

Posted by Heather Hopkins at 08:31 AM | (0) | (0)
In Categories Search

Yahoo! Mail More than One Third of Yahoo! Traffic

March 05, 2009

Tuesday, Yahoo!'s new CEO, Carol Bartz spoke to analysts and one comment in particular caught my attention. According to an article on ZDNet, she said "Yahoo Mail is becoming increasingly critical to the company. Yahoo Mail has a billion emails... Continue reading...

Posted by Heather Hopkins at 08:27 AM | (10) | (0)
In Categories Search

YouTube Site Search - Lil Wayne Tops

January 29, 2009

Today we are releasing data and analysis on the top 50 search terms entered into YouTube's own search engine, revealing that 72% of searches are music related. We did this analysis using our Conversions technology which we use for custom... Continue reading...

Posted by Heather Hopkins at 08:43 AM | (3) | (65)
In Categories Search

Google Books Drives Visits to Book Retailers

October 29, 2008

Yesterday, Google settled the long-standing lawsuit over book-scanning, agreeing to pay $125 million to settle two copyright lawsuits over its book-scanning efforts and allowing it to make millions of out-of-print books available for reading and purchasing online. Three years ago,... Continue reading...

Posted by Heather Hopkins at 06:25 PM | (0) | (0)
In Categories Search | Shopping & Classifieds

Search Value Determinants A Year On

August 07, 2008

About a year ago, we shared some lists of "search value determinants" to consider the language people use when they enter search queries. We looked at what Americans search using popular modifiers and I thought it would be interesting to... Continue reading...

Posted by Heather Hopkins at 09:29 AM | (0) | (0)
In Categories Search

MSN Property Breakdown and Growth Areas

July 16, 2008

Last week I promised to post a property breakdown for MSN, similar to the data I posted for Yahoo! and Google. The following table lists the top 20 MSN and Live properties based on share of US Internet visits in... Continue reading...

Posted by Heather Hopkins at 09:18 AM | (1) | (0)
In Categories Search

Google Properties Breakdown

July 09, 2008

In response to comments in my post last week on Yahoo!'s property breakdown, I promised to share similar data for Google and MSN. Today I will pick on Google (earlier today I posted predictions for Google's next move post-Lively). This... Continue reading...

Posted by Heather Hopkins at 08:57 AM | (0) | (0)
In Categories Search

Google Lively - Google Music or Google Autos Next?

July 09, 2008

Google yesterday launched Lively, a browser based virtual world. Back in January we did a post predicting Google's next move using Hitwise clickstream data. At that time, we predicted Google Health and a Google metaverse or virtual world. Google Health... Continue reading...

Posted by Heather Hopkins at 08:00 AM | (6) | (3)
In Categories Search

Yahoo! Property Breakdown and Sum of the Parts

July 03, 2008

Rumors are circulating about another attempt by Microsoft to acquire part of Yahoo!. The latest rumors suggest that Microsoft will try to buy Yahoo! Search with a media company (i.e. Time Warner or News Corp) absorbing the rest of the... Continue reading...

Posted by Heather Hopkins at 09:44 AM | (11) | (12)
In Categories Search

Travel Category Paid & Organic Search Benchmarks

June 17, 2008

In this second of two posts on the Travel report we issued last week, I wanted to share some findings from analysis we did on paid and organic traffic. In our analysis we noticed a huge difference in the ratio... Continue reading...

Posted by Heather Hopkins at 07:32 AM | (0) | (0)
In Categories Search | Travel

Online Travel Query Content is Changing

June 16, 2008

Last week we published a report on the Travel sector looking at how consumer search behavior has changed. I will highlight a couple of interesting findings from the report on this blog. In this first of two posts, I want... Continue reading...

Posted by Heather Hopkins at 08:15 AM | (4) | (3)
In Categories Search | Travel

Google Users Big Spenders Online - Update

June 13, 2008

I got a request today to update the chart I posted back in February comparing the online audience for Yahoo! Search and Google.com given yesterday's announcement about a advertising deal between the two. Last time I did the analysis I... Continue reading...

Posted by Heather Hopkins at 08:53 AM | (2) | (1)
In Categories Search

Internet Searches Match Decline in Existing Home Sales - Revised

April 25, 2008

Legend has it that Bill Tancer (my boss) bought and sold his last house using Hitwise search data. After reading yesterday's Wall Street Journal article about the continued decline in home sales and the stabilizing of housing prices, I checked... Continue reading...

Posted by Heather Hopkins at 08:57 AM | (12) | (0)
In Categories Search

MSN Search and Ask Audience Profile

February 21, 2008

I got a few requests in my post last week with Yahoo! Search and Google's audience profile to show the same data for Ask and MSN Search. In response, I created the following two Lifestyle Quadrant Analyses. The first figure... Continue reading...

Posted by Heather Hopkins at 08:58 AM | (0) | (0)
In Categories Search

SI Swimsuit Issue - Radical Change in Search Behavior

February 20, 2008

Sports Illustrated has published its annual Swimsuit Issue. I noticed the website in my weekly fast movers report and thought it could make a fun post. When I looked at the data however, something struck me as really odd. The... Continue reading...

Posted by Heather Hopkins at 08:21 AM | (3) | (0)
In Categories Search

Yahoo! Search Draws Younger Audience; Google Users Big Spenders Online

February 15, 2008

In my post earlier in the week, I mentioned that Yahoo! Search attracts a younger audience than Google. I promised a post with figures to back up my claim (sorry I am a day late - forgot it was Valentine's... Continue reading...

Posted by Heather Hopkins at 08:06 AM | (14) | (12)
In Categories Search

Google Properties Breakdown - by Pages

February 07, 2008

I wanted to follow up on a comment I received on my post last week with the Google Properties Breakdown. Gonçalo asks a great question - whether the ranking changes much if we look at page views rather than visits... Continue reading...

Posted by Heather Hopkins at 09:00 AM | (6) | (4)
In Categories Search

Google Properties Breakdown

January 31, 2008

We all know that Google's strength is in search - but how dominant is search compared with other Google properties and where is Google's growth coming from? The following table shows the top 20 Google properties based on share of... Continue reading...

Posted by Heather Hopkins at 08:08 AM | (5) | (6)
In Categories Search

Google Health - Predicting Google's Next Move

January 29, 2008

Will it be health, travel or a metaverse ala Second Life? Predicting Google's next move is always tricky. Last week, Tony Ruscoe & Philipp Lenssen at Google Blogoscoped pointed to a Google Health Login Page, which looks certain to launch... Continue reading...

Posted by Heather Hopkins at 08:30 AM | (1) | (2)
In Categories Search

Wikia Launch & Mahalo Growth

January 10, 2008

This week's launch of Wikia Search is the latest example of a human powered search engine. Mahalo and Cha-Cha are two other recent entrants. This week we've seen a spike in daily visits to Wikia Search, as you'd expect. In... Continue reading...

Posted by Heather Hopkins at 09:15 AM | (8) | (2)
In Categories Search

Knol - Numbers to Lend Context to Google's Announcement

December 17, 2007

Last week's announcement that Google would launch Knol, dubbed by most as a Wikipedia competitor, has sparked controversy and even consternation among some. To provide context to the announcement (and a clear rationale for why Google would launch the service)... Continue reading...

Posted by Heather Hopkins at 08:10 AM | (4) | (2)
In Categories Reference | Search

Searches for Credit Cards Soar Ahead of Holiday Shopping

November 15, 2007

The market share of US Internet searches for "credit cards" nearly doubled (+98%) in the past four weeks and were up 20% year on year last week. Searches for "credit cards" experience a fairly predictable pattern with spikes in August... Continue reading...

Posted by Heather Hopkins at 09:20 AM | (0) | (0)
In Categories Search

Gas Prices - Who Cares?

November 13, 2007

Gas prices hit $3 a gallon and continue to rise as they catch up with record high oil prices. We saw a 6 fold increase in the share of US Internet searches for "gas prices" last week and the term... Continue reading...

Posted by Heather Hopkins at 08:59 AM | (3) | (0)
In Categories Search

 

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