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Hitwise Intelligence - Heather Hopkins - North America
Analyst Weblog
Category Archives: Politics
Obama Inauguration and Direct Communication with Voters
January 20, 2009
In anticipation of today's inauguration of Barack Obama as the 44th president of the United States, I looked at Hitwise data to find out what people are doing in the run-up to the big day. Over the past few weeks,... Continue reading...
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Posted by Heather Hopkins at 10:38 AM
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In Categories Politics
Swing State Comparison for Obama and McCain
October 31, 2008
With new polls suggesting the presidential race is tightening and with all eyes on key battleground states of Florida, Ohio and Pennsylvania, I thought I'd add to the conversation with an update of our electoral map. First, here is the... Continue reading...
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Posted by Heather Hopkins at 07:16 AM
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Hillary Clinton Supporters Turn to Obama Online
June 10, 2008
Saturday, Hillary Clinton conceded the Democratic nomination to Barack Obama. There has been much talk in recent weeks of a party deeply divided and threats by Clinton supporters that they would support McCain. Clinton eloquently urged voters to support Obama... Continue reading...
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Posted by Heather Hopkins at 08:24 AM
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In Categories Politics
Internet Behavior Signals Election Fatigue
April 09, 2008
Perhaps having recognized the trend, I should have steered clear of the subject, but I couldn't resist. Internet usage data suggests that American's are suffering election and politics fatigue. Surprised? Probably not. A quote published in this week's Economist (subscription... Continue reading...
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Posted by Heather Hopkins at 06:14 PM
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McCain Website Appeals to Independents
February 06, 2008
John McCain is the de facto Republican candidate but the race is still going strong between Clinton and Obama. I created some charts to illustrate the profile of visitors to the websites for these three contenders for the presidency. We... Continue reading...
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Posted by Heather Hopkins at 08:51 AM
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Obama Beats Clinton in Iowa and New Hampshire Online
January 02, 2008
On this the eve of the Iowa caucus, I took a look at Hitwise data on the performance of the websites of the presidential hopefuls in Iowa and New Hampshire and found that Barack Obama is cleaning up in both... Continue reading...
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Posted by Heather Hopkins at 06:00 PM
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In Categories Politics
