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Hitwise Intelligence - Heather Hopkins - North America
Analyst Weblog
Category Archives: News and Media
Facebook Visitors Come Back Again and Again
March 18, 2010
A few weeks ago when I posted my blog entry about Facebook being the largest news reader I received a few comments and emails noting that visitors aren't as valuable if they don't come back. Advertisers and retailers need some... Continue reading...
Posted by Heather Hopkins at 12:37 AM
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In Categories News and Media | Social Networks
Twitter and News and Media Websites
March 16, 2010
A couple of weeks ago, I did a follow up post on my blog entry, "Facebook Largest News Reader?". The entry illustrated that Facebook users prefer Broadcast Media while Google News readers prefer Print Media. Several readers requested that I... Continue reading...
Posted by Heather Hopkins at 11:43 AM
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In Categories News and Media
Facebook Users Prefer Broadcast Media
March 01, 2010
A couple of weeks ago, I posted an entry about Facebook becoming the largest news reader. Facebook does send more traffic to News and Media sites than Google News but looking more closely at the data, I noticed that the... Continue reading...
Posted by Heather Hopkins at 09:04 AM
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In Categories News and Media
Facebook Largest News Reader?
February 03, 2010
Marshall Kirkpatrick at Read Write Web had an interesting piece suggesting that Facebook could become the world's leading news reader. A recent Facebook company blog entry encouraged members to set up a news feed on Facebook. Kirkpatrick contends that with... Continue reading...
Posted by Heather Hopkins at 06:06 PM
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In Categories News and Media | Social Networks
Sarah Palin Frenzy Picks Up Online
November 24, 2009
With her new book out, an appearance on Oprah and a controversial photo on the cover of Newsweek, searches for "sarah palin" rocketed last week. Searches for "sarah palin" increased more than 3 fold last week to account for 0.024%... Continue reading...
Posted by Heather Hopkins at 01:03 PM
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In Categories News and Media | Personalities | Search
Kelowna Fires Spur Visits to Local News Websites
August 05, 2009
There is much debate about the need for and business model for local news providers. In looking at Hitwise Canada data on where Canadians have been turning for news of the forest fires in Kelowna BC, I noticed that Castanet.net,... Continue reading...
Posted by Heather Hopkins at 04:19 PM
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In Categories News and Media
News Organizations Miss Opportunities to Gain Search Engine Traffic
November 07, 2008
Following from a blog post from my colleague from across the pond, Robin Goad, I looked at where consumers went in the final weeks of the election when searching for election coverage. The analysis reveals that news and media websites... Continue reading...
Posted by Heather Hopkins at 08:09 AM
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In Categories News and Media
Election Day News Event of the Year - 24 Hour Networks Win
November 07, 2008
Election Day has been the biggest news event of the past three years with Americans visiting News and Media websites in droves and in particular websites of 24-hour cable news networks. Visits to News and Media Web sites reached their... Continue reading...
Posted by Heather Hopkins at 07:52 AM
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In Categories News and Media
McCain Catching Obama in News and Media Traffic But Deep Divide Persists
September 03, 2008
The media is accused of a liberal bias and of being all too kind in coverage of Barack Obama. What can clickstream data tell us about this bias and the red-blue divide in America? First let's look at how much... Continue reading...
Posted by Heather Hopkins at 09:04 AM
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In Categories News and Media
Digg Acquisition Rumors Take 3
July 23, 2008
Rumors are once again circulating that Digg is going to be acquired, with Google once again named as the potential buyer. A few weeks ago I provided some updated statistics on Digg's clickstream, showing that the site now sends almost... Continue reading...
Posted by Heather Hopkins at 07:05 AM
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In Categories News and Media
Digg Traffic to Print Media
July 15, 2008
Apparently since Digg has been making efforts to extend from tech to other types of news, there have been more stories from mainstream media and fewer from blogs on the homepage. In March, I did a post showing that Digg... Continue reading...
Posted by Heather Hopkins at 10:03 AM
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In Categories News and Media
Mixx Traffic Sources Explain Traffic Levels
June 03, 2008
Mixx.com, the social news website supported by many big mainstream media brands, is in the news for releasing results that show its traffic has more than doubled in May. I was following the thread on this story this morning on... Continue reading...
Posted by Heather Hopkins at 09:20 AM
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In Categories News and Media
Content Aggregation is King?
April 18, 2008
A colleague forwarded me a fantastic article from Ad Age "It's Web 3.0, and Someone Else's Content is King". The article is worth a read for anyone in the content business. The author, Matthew Creamer, suggests that Web 3.0 will... Continue reading...
Posted by Heather Hopkins at 07:58 AM
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In Categories News and Media
Obituaries Alive and Well Online
April 03, 2008
I noticed earlier this week that the #2 website visited after websites in the News and Media category is Legacy.com. Legacy.com is an obit website. The table below shows the top 10 downstream websites from the News and Media category... Continue reading...
Posted by Heather Hopkins at 08:07 AM
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In Categories News and Media
Yahoo! Buzz Catching up to Digg.com
March 17, 2008
This morning I was interested to see the thread on Techmeme's homepage about the success so far of Yahoo! Buzz. The RedWriteWeb story provides statistics on traffic from Yahoo! Buzz to some of the publishers involved in the Beta. ReadWriteWeb... Continue reading...
Posted by Heather Hopkins at 08:45 AM
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In Categories News and Media
The Scot Heard Round the World - The Scotsman and Overseas Newspapers
March 10, 2008
Last week The Scotsman published comments made off the record by Samantha Powers, an aide to the Obama campaign. I am married to a journalist so we spent much of the weekend soul searching with other journalists about the ethics... Continue reading...
Posted by Heather Hopkins at 09:00 AM
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In Categories News and Media
Digg, Stumbled Upon Is there Room for Yahoo! Buzz
March 04, 2008
Last week, Yahoo! announced the launch of Yahoo! Buzz as a social news site. I wanted to share some statistics on news aggregators and profile Digg and Stumble Upon to see whether there might be room for another social news... Continue reading...
Posted by Heather Hopkins at 07:57 AM
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In Categories News and Media
