About Hitwise
Hitwise is the leader in online competitive intelligence. Contact Hitwise to maximize your online marketing programs.
Hitwise Intelligence - Heather Hopkins - North America
Analyst Weblog
Category Archives: Financial Services
Canadian Searches for Loans and Credit Cards See Gains
June 02, 2010
Canadian internet searches for loans and credit cards showed gains year over year in the first quarter of 2010, reflecting the financial strain felt by consumers. Year over year, searches for loans increased 19.2% to the first quarter of 2010.... Continue reading...
Tweet
Posted by Heather Hopkins at 03:02 PM
| 
(1)
| 
(0)
In Categories Business & Finance | Canadian Insights | Financial Services
Canadian Searches for Properties for Rent up 150% for the Year
May 18, 2010
Canadian internet searches for properties for rent searches (e.g. variations of 'apartments for rent', 'houses for rent', 'maison a louer') experienced a sharp increase over the past year, with a 158.2% increase in the first quarter of the year and... Continue reading...
Tweet
Posted by Heather Hopkins at 08:15 AM
| (0)
In Categories Canadian Insights | Financial Services | Real Estate
Canadian Banks, Internet Search Data and Brand Strength
October 15, 2009
Internet search data is an excellent source of insight into what consumers associate with a brand as well as the "top of mindedness" of any particular brand. I did some analysis of the top search terms sending visits to Canadian... Continue reading...
Tweet
Posted by Heather Hopkins at 10:41 AM
| (0)
In Categories Branding | Canadian Insights | Financial Services
Canadian Banks - Who Are They Competing With Online
September 23, 2009
Who else do your customers bank with and to whom do they compare your offers? Hitwise clickstream data can provide useful insight into a competitive set by looking at where customers go after leaving your site. Last week, nearly half... Continue reading...
Tweet
Posted by Heather Hopkins at 09:48 AM
| (2)
| (0)
In Categories Business & Finance | Financial Services
House Price Searches Soar as Prices Plummet
September 30, 2008
With the market tailspin continuing, we are seeing some interesting changes in consumer search behavior that point to opportunities for marketers. On the one hand, we are seeing increased interest in homes for sale and foreclosures and for safe investment... Continue reading...
Tweet
Posted by Heather Hopkins at 10:22 AM
| (4)
| (0)
In Categories Financial Services
Stock Checking Up Along with Financial Uncertainty
July 02, 2008
I was checking some of our category level statistics today as I thought we might see some interesting patterns in categories that are growing in the current financial climate. I noticed our Business & Finance category has experienced strong growth... Continue reading...
Tweet
Posted by Heather Hopkins at 10:46 AM
| (0)
In Categories Financial Services
