Analyst Weblog
Internet search data is an excellent source of insight into what consumers associate with a brand as well as the "top of mindedness" of any particular brand. I did some analysis of the top search terms sending visits to Canadian... Continue reading...
Posted by Heather Hopkins at 10:41 AM
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In Categories Branding | Canadian Insights | Financial Services
Who else do your customers bank with and to whom do they compare your offers? Hitwise clickstream data can provide useful insight into a competitive set by looking at where customers go after leaving your site. Last week, nearly half... Continue reading...
Posted by Heather Hopkins at 09:48 AM
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In Categories Business & Finance | Financial Services
With the market tailspin continuing, we are seeing some interesting changes in consumer search behavior that point to opportunities for marketers. On the one hand, we are seeing increased interest in homes for sale and foreclosures and for safe investment... Continue reading...
Posted by Heather Hopkins at 10:22 AM
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In Categories Financial Services
I was checking some of our category level statistics today as I thought we might see some interesting patterns in categories that are growing in the current financial climate. I noticed our Business & Finance category has experienced strong growth... Continue reading...
Posted by Heather Hopkins at 10:46 AM
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In Categories Financial Services