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Hitwise Intelligence - Heather Hopkins - North America
Analyst Weblog
Category Archives: Financial Services
Canadian Banks, Internet Search Data and Brand Strength
October 15, 2009
Internet search data is an excellent source of insight into what consumers associate with a brand as well as the "top of mindedness" of any particular brand. I did some analysis of the top search terms sending visits to Canadian... Continue reading...
Posted by Heather Hopkins at 10:41 AM
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In Categories Branding | Canadian Insights | Financial Services
Canadian Banks - Who Are They Competing With Online
September 23, 2009
Who else do your customers bank with and to whom do they compare your offers? Hitwise clickstream data can provide useful insight into a competitive set by looking at where customers go after leaving your site. Last week, nearly half... Continue reading...
Posted by Heather Hopkins at 09:48 AM
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In Categories Business & Finance | Financial Services
House Price Searches Soar as Prices Plummet
September 30, 2008
With the market tailspin continuing, we are seeing some interesting changes in consumer search behavior that point to opportunities for marketers. On the one hand, we are seeing increased interest in homes for sale and foreclosures and for safe investment... Continue reading...
Posted by Heather Hopkins at 10:22 AM
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In Categories Financial Services
Stock Checking Up Along with Financial Uncertainty
July 02, 2008
I was checking some of our category level statistics today as I thought we might see some interesting patterns in categories that are growing in the current financial climate. I noticed our Business & Finance category has experienced strong growth... Continue reading...
Posted by Heather Hopkins at 10:46 AM
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In Categories Financial Services
