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Hitwise Intelligence - Heather Hopkins - North America
Analyst Weblog
Category Archives: Canadian Insights
iPhone 4 Launch in Canada
August 11, 2010
On Friday July 30, the iPhone 4 was launched in Canada and Hitwise data reveals that Canadians turned to social networks, blogs and retailers after searching for the highly coveted phone. In the week after the launch (week to 7... Continue reading...
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Posted by Heather Hopkins at 09:38 AM
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In Categories Canadian Insights | Search | Shopping & Classifieds
How Canadians Reach Retail Websites
July 28, 2010
Canadians are heavy users of search engines and as we see in most markets, Search Engines are the top source of upstream visits to retail websites. In the month of June 2010, one third (33.21%) of upstream visits to Shopping... Continue reading...
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Posted by Heather Hopkins at 09:01 AM
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In Categories Canadian Insights | Search | Shopping & Classifieds
Heat Wave Sends Canadians to Weather Websites and in Search of Air Conditioners
July 14, 2010
We Canadians are notorious for our weather talk. Last week's heat wave in Ontario and Eastern Quebec, Ottawa, Toronto and Montreal in particular, drove our obsession to new heights. Weather websites accounted for more than 1 in every 100 Canadian... Continue reading...
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Posted by Heather Hopkins at 09:14 AM
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In Categories Canadian Insights | News and Media | Shopping & Classifieds
HST Rebate Searches in Canada
June 28, 2010
The Ontario government surprised many of us a couple of weeks back with a cheque. Before many had seen news coverage of the HST (Harmonized Sales Tax) rebate, the funds had already made their way into bank accounts across the... Continue reading...
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Posted by Heather Hopkins at 09:07 AM
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In Categories Business & Finance | Canadian Insights | Government
Home Improvement Spring Boost
June 17, 2010
I wanted to elaborate on a point raised in my blog post last week about Shopping and Classifieds trends in Canada. I mentioned in the post that House and Garden websites enjoyed 26% growth in share of Canadian internet visits... Continue reading...
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Posted by Heather Hopkins at 10:22 AM
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In Categories Canadian Insights | Shopping & Classifieds
Canadian Retailers Falling Behind
June 07, 2010
A recent Statistics Canada (StatsCan) report found that more Canadians are window shopping and making purchases online. This week we published a report on the online retail industry in Canada, Online Retail Trends and Opportunities, which similarly showed an 8%... Continue reading...
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Posted by Heather Hopkins at 04:06 PM
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In Categories Canadian Insights | Shopping & Classifieds
Canadian Searches for Loans and Credit Cards See Gains
June 02, 2010
Canadian internet searches for loans and credit cards showed gains year over year in the first quarter of 2010, reflecting the financial strain felt by consumers. Year over year, searches for loans increased 19.2% to the first quarter of 2010.... Continue reading...
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Posted by Heather Hopkins at 03:02 PM
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In Categories Business & Finance | Canadian Insights | Financial Services
Canadian Searches for Properties for Rent up 150% for the Year
May 18, 2010
Canadian internet searches for properties for rent searches (e.g. variations of 'apartments for rent', 'houses for rent', 'maison a louer') experienced a sharp increase over the past year, with a 158.2% increase in the first quarter of the year and... Continue reading...
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Posted by Heather Hopkins at 08:15 AM
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In Categories Canadian Insights | Financial Services | Real Estate
Canadian Home Improvement Searches
May 05, 2010
Canadian internet visits to House and Garden websites were up 16% year over year last week (week to 1st May 2010). House and Garden is one of the largest retail categories based on share of internet visits in Canada, ranking... Continue reading...
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Posted by Heather Hopkins at 08:39 AM
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In Categories Canadian Insights | Shopping & Classifieds
Canadian Insurance Searches on the Rise
April 28, 2010
Insurance rates for most Canadians saw a major increase at the start of the year. Insurance was again in the news over the weekend, when Jim Flaherty, Canada’s Finance Minister, indicated that Ottawa will be cracking down on banks’ efforts... Continue reading...
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Posted by Heather Hopkins at 12:28 PM
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In Categories Business & Finance | Canadian Insights
Canadians Searching for Winter Escapes
January 19, 2010
With no end in sight to winter and the charm of the ever-mounting snow banks wearing off, Canadians are turning to the web to book winter escapes. Visits to Travel websites have seen a sharp increase over the past two... Continue reading...
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Posted by Heather Hopkins at 06:39 PM
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In Categories Canadian Insights | Travel
Canadians Hunt for Grey Suede Boots
November 24, 2009
The search term "grey suede boots" was a Fast Moving Search Term last week in Canada among search terms sending visits to Shopping and Classifieds websites. The term appeared #2 on the Fast Moving Search Terms report and is a... Continue reading...
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Posted by Heather Hopkins at 01:41 PM
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In Categories Canadian Insights | Shopping & Classifieds
Top Canadian Travel Websites
November 16, 2009
Canada is home to one national airline (Air Canada), a major regional carrier (Westjet), a few low cost carriers and international competition on international routes. One might expect Canadians to head directly to AirCanada.com to make bookings, however, Hitwise data... Continue reading...
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Posted by Heather Hopkins at 03:28 PM
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In Categories Canadian Insights | Travel
Canadians Searching for Flu Shot Side Effects
November 12, 2009
Canadians appear to be shifting their focus from researching swine flu and its associated symptoms to researching the vaccine and locations for the shot. While the search term "swine flu symptoms' continues to dominate flu related searches, the share of... Continue reading...
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Posted by Heather Hopkins at 11:15 AM
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In Categories Canadian Insights
Canadian Banks Brand Association
November 04, 2009
Internet search data can be an excellent input to understand what consumers associate with a brand name. Looking at the words that consumers include with a brand name in a search query provides insight into the products, services and attributes... Continue reading...
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Posted by Heather Hopkins at 11:30 AM
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In Categories Business & Finance | Canadian Insights
Canadian Banks, Internet Search Data and Brand Strength
October 15, 2009
Internet search data is an excellent source of insight into what consumers associate with a brand as well as the "top of mindedness" of any particular brand. I did some analysis of the top search terms sending visits to Canadian... Continue reading...
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Posted by Heather Hopkins at 10:41 AM
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In Categories Branding | Canadian Insights | Financial Services
TD Canada Trust Facebook
October 14, 2009
As the most trafficked site in Canada, Facebook is inevitably going to appear in the clickstream reports of just about every site in Canada. However, the social network is more prominent than you might expect in clickstream reports for TD... Continue reading...
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Posted by Heather Hopkins at 09:36 AM
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In Categories Business & Finance | Canadian Insights
Google Street View Launches in Canada
October 14, 2009
Google launched Street View to 10 Canadian cities last week. Our Canadian fast moving search terms report was filled with references to Street View. The #1 fast moving search term last week was "google street view" and 4 of the... Continue reading...
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Posted by Heather Hopkins at 09:06 AM
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In Categories Canadian Insights | Maps
