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Hitwise Intelligence - Heather Hopkins - North America
Analyst Weblog
Category Archives: Canadian Insights
Top Canadian Travel Websites
November 16, 2009
Canada is home to one national airline (Air Canada), a major regional carrier (Westjet), a few low cost carriers and international competition on international routes. One might expect Canadians to head directly to AirCanada.com to make bookings, however, Hitwise data... Continue reading...
Posted by Heather Hopkins at 03:28 PM
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In Categories Canadian Insights | Travel
Canadians Searching for Flu Shot Side Effects
November 12, 2009
Canadians appear to be shifting their focus from researching swine flu and its associated symptoms to researching the vaccine and locations for the shot. While the search term "swine flu symptoms' continues to dominate flu related searches, the share of... Continue reading...
Posted by Heather Hopkins at 11:15 AM
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In Categories Canadian Insights
Canadian Banks Brand Association
November 04, 2009
Internet search data can be an excellent input to understand what consumers associate with a brand name. Looking at the words that consumers include with a brand name in a search query provides insight into the products, services and attributes... Continue reading...
Posted by Heather Hopkins at 11:30 AM
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In Categories Business & Finance | Canadian Insights
Canadian Banks, Internet Search Data and Brand Strength
October 15, 2009
Internet search data is an excellent source of insight into what consumers associate with a brand as well as the "top of mindedness" of any particular brand. I did some analysis of the top search terms sending visits to Canadian... Continue reading...
Posted by Heather Hopkins at 10:41 AM
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In Categories Branding | Canadian Insights | Financial Services
TD Canada Trust Facebook
October 14, 2009
As the most trafficked site in Canada, Facebook is inevitably going to appear in the clickstream reports of just about every site in Canada. However, the social network is more prominent than you might expect in clickstream reports for TD... Continue reading...
Posted by Heather Hopkins at 09:36 AM
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In Categories Business & Finance | Canadian Insights
Google Street View Launches in Canada
October 14, 2009
Google launched Street View to 10 Canadian cities last week. Our Canadian fast moving search terms report was filled with references to Street View. The #1 fast moving search term last week was "google street view" and 4 of the... Continue reading...
Posted by Heather Hopkins at 09:06 AM
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In Categories Canadian Insights | Maps
