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Hitwise Intelligence - Heather Hopkins - North America
Analyst Weblog
Category Archives: Business & Finance
Canadian Banks Brand Association
November 04, 2009
Internet search data can be an excellent input to understand what consumers associate with a brand name. Looking at the words that consumers include with a brand name in a search query provides insight into the products, services and attributes... Continue reading...
Posted by Heather Hopkins at 11:30 AM
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In Categories Business & Finance | Canadian Insights
TD Canada Trust Facebook
October 14, 2009
As the most trafficked site in Canada, Facebook is inevitably going to appear in the clickstream reports of just about every site in Canada. However, the social network is more prominent than you might expect in clickstream reports for TD... Continue reading...
Posted by Heather Hopkins at 09:36 AM
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In Categories Business & Finance | Canadian Insights
Canadian Banks - Who Are They Competing With Online
September 23, 2009
Who else do your customers bank with and to whom do they compare your offers? Hitwise clickstream data can provide useful insight into a competitive set by looking at where customers go after leaving your site. Last week, nearly half... Continue reading...
Posted by Heather Hopkins at 09:48 AM
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In Categories Business & Finance | Financial Services
Searches for Stock Price Rally. Wealthy Driving Increase.
March 20, 2009
With stock markets experiencing a rally, it is perhaps unsurprising to also see a recovery in internet searches that contain the words "stock price". The following chart shows search term breadth for "stock price". This metric reports the share of... Continue reading...
Posted by Heather Hopkins at 07:59 AM
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In Categories Business & Finance
Branded Credit Card Searches Increase
January 15, 2009
With holiday shopping behind us and the economy in recession, I wondered if we'd see any change in Internet searches for credit cards. Hitwise data indicate a 29% decrease in the share of US Internet searches for "credit cards" year... Continue reading...
Posted by Heather Hopkins at 12:20 PM
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In Categories Business & Finance
Search Data Reveals Opportunities and Overlaps for Chase and WaMu
October 07, 2008
Chase recently acquired beleaguered bank Washington Mutual. An article on AdAge.com noted that this deal was very different from normal acquisitions because rather than waiting six or more months for the deal to close, the deal closed the day of... Continue reading...
Posted by Heather Hopkins at 08:58 AM
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In Categories Branding | Business & Finance
Brokerage Websites Receive One in Every 55 US Internet Visits at Peak
September 25, 2008
In response to the financial crisis, consumers continue to visit Stocks and Shares websites in droves.Last week I blogged about brokerage websites hitting their highest volume of US visits in three years on Monday, 15th September but this was just... Continue reading...
Posted by Heather Hopkins at 09:41 AM
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In Categories Business & Finance
Brokerage Websites see Highest Volume in Three Years
September 17, 2008
With Monday's news that Lehman was filing to bankruptcy protection (it is now looks set to be acquired) and that Merrill Lynch was being acquired by Bank of America US Internet users stormed Stocks and Shares websites, pushing share of... Continue reading...
Posted by Heather Hopkins at 09:24 AM
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In Categories Business & Finance
