Category Archives: Branding

1 in 10 Brand Searches Led Away from the Brand Website

November 19, 2008

This week we are publishing a report on online brand protection. This issue is huge for marketers with our research showing that more than 1 in 10 US Internet searches for leading brands is led away from the brand owner's... Continue reading...

Posted by Heather Hopkins at 08:04 AM | (0) | (0)
In Categories Branding

Search Data Reveals Opportunities and Overlaps for Chase and WaMu

October 07, 2008

Chase recently acquired beleaguered bank Washington Mutual. An article on AdAge.com noted that this deal was very different from normal acquisitions because rather than waiting six or more months for the deal to close, the deal closed the day of... Continue reading...

Posted by Heather Hopkins at 08:58 AM | (0) | (0)
In Categories Branding | Business & Finance

Lenovo-IBM Brand Analysis

June 25, 2008

Can the internet be used to build brand awareness? How best to measure success of online brand building efforts? An article in Friday's New York Times talking about how Lenovo plans to build its consumer brand presence caught my eye.... Continue reading...

Posted by Heather Hopkins at 09:20 AM | (1) | (0)
In Categories Branding

Dunkin Donuts Jihadi Chic Brand Impact Analysis

June 03, 2008

Last week (May 24, 2008), Dunkin Donuts pulled an ad of its website featuring the celebrity chef Rachael Ray holding a cup of the company’s iced coffee while wearing a black-and-white fringed scarf after attacks from conservative bloggers likened the... Continue reading...

Posted by Heather Hopkins at 08:08 AM | (2) | (0)
In Categories Branding

 

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