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Hitwise Intelligence - Heather Hopkins - North America
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Playmobil Egypt - Hot Holiday Product
December 16, 2009
The term "playmobil egypt" appeared #6 among the Fast Moving Search Terms sending visits to Shopping and Classifieds websites, entering the ranks of the most searched for products this holiday season. Searches for "playmobil egypt" soared from 0% a week ago to overtake searches for the "playmobil" brand name. This subject is near and dear to my heart as I have a little one who has recently fallen in love with Playmobil products.
The Egypt product is so hot this year that "playmobil pyramid" is the '#4 "playmobil" search term. Other popular Playmobil products include the airport and castle.
Last week, 53% of clicks on searches for "playmobil egypt" were on paid listings as retailers competed fiercely in the final days of online of holiday shopping. Amazon, uTOYpia and Toys 'R Us were the top three recipients of visits from the term.
Of course, Playmobil products aren't nearly as popular as Zhu Zhu Pets, which ranked as the #8 search term sending visits to our Toys and Hobbies category last week ("playmobil egypt" ranked at #54). Other popular products this year include "crayola crayon maker" and "mindflex".
Posted by Heather Hopkins at 08:15 AM
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