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Hitwise Intelligence - Heather Hopkins - North America

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TD Canada Trust Facebook

October 14, 2009

As the most trafficked site in Canada, Facebook is inevitably going to appear in the clickstream reports of just about every site in Canada. However, the social network is more prominent than you might expect in clickstream reports for TD Canada Trust. TD Canada Trust had for the past couple of years built up a strong presence on the social network, and the question among many Canadian banks and online marketers is whether the effort has been worth while.

TD Canada Trust's most popular Facebook Group is Money Lounge. It was set up to provide budgeting tools and strategies for students and has amassed an impressive 19,000+ fans through contests and promotions.

Hitwise data reveal that TD Canada Trust is getting more traffic from Facebook than the other banks. Last week, the TD Canada Trust Online Banking website was the #24 downstream website from Facebook and TD Canada Trust was #26. The TD Canada Trust websites were the top commercial websites downstream from Facebook last week. Royal Bank of Canada followed at #29 and eBay Canada at #33.

Facebook is an important source of traffic to TD Canada Trust. It was the #3 source of traffic to the site last week, accounting for 6.66% of visits. Facebook accounted for more than twice the share of upstream visits to TD Canada Trust than Bing and Yahoo! Search Canada combined.

Hat tip to Shane Mullane of Hitwise for the idea for this post.

Stay tuned for more posts to come on the banking category. The next one in the hopper is on the brand strength of Canadian banks online.

Posted by Heather Hopkins at 09:36 AM | (0) | (0)
In Categories Business & Finance | Canadian Insights