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Hitwise Intelligence - Heather Hopkins - North America

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Google Street View Launches in Canada

October 14, 2009

Google launched Street View to 10 Canadian cities last week. Our Canadian fast moving search terms report was filled with references to Street View. The #1 fast moving search term last week was "google street view" and 4 of the top 10 fast moving search terms related to the launch.

The launch pushed up the share of Canadian internet visits to Google Maps Canada by 36% to capture 51% of Canadian internet visits among Maps websites last week. The following table shows the top 10 Maps websites in the week to 10/10/2009 based on share of Canadian internet visits.
Canada Maps Websites.png

Google launched Street View in 10 cities but Hitwise search data reveals that while demand for Street View was high for Toronto, Montreal and Vancouver some cities did not even appear among the top 100 search terms that included the words "google street view" last week, including Squamish, Whistler, Kitchener and Waterloo. However, if Google were looking for which cities to hit next, there seems to be a lot of interest in Hamilton and Sudbury.

Google Street View.png