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Hitwise Intelligence - Heather Hopkins - North America
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Yahoo! Mail More than One Third of Yahoo! Traffic
March 05, 2009
Tuesday, Yahoo!'s new CEO, Carol Bartz spoke to analysts and one comment in particular caught my attention. According to an article on ZDNet, she said "Yahoo Mail is becoming increasingly critical to the company. Yahoo Mail has a billion emails pass through its servers every day and it’s critical that the company enables better photo sharing and other features"
Yahoo!'s mail property is its most trafficked property, receiving more than a third (36.71%) of visits to a custom category of 80 leading Yahoo! properties in February. The next two most popular domains are the portal front page, www.yahoo.com, and Yahoo! Search. Below is a table showing the top 10 Yahoo! properties in February with market share of visits based on share of visits within the custom category.
Among web based mail providers, Yahoo! leads the pack. As illustrated below, in February, Yahoo! held 56.46% market share of US visits among Email Services websites. MSN's Windows Live Mail was #2 with 19.14% and Gmail was #3 with 10.82%. Despite having such a strong hold on the market, Yahoo! continues to grow its share. Visits to Yahoo! mail were up 3% year over year in February. Windows Live Mail visits were down 25% and Gmail nearly doubled visits, up 88% year over year.
Posted by Heather Hopkins at 08:27 AM
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Comments
What is the Yahoo! property in the table? Seems like everything past the home page is a specific property other than just plain Yahoo!.
Posted by David Foster | March 6, 2009 12:37 AM
David, Yahoo! is the portal page, www.yahoo.com. We report other domains such as search and news separately - as indicated by the ranking.
Hope that clarifies.
Thanks, Heather
Posted by Heather Hopkins | March 6, 2009 07:06 AM
Heather, can we assume that Yahoo Personals is not in the top ten based? It has it's own subdomain, should show up. I'd love to know where it sits on the list.
Posted by David Evans | March 6, 2009 10:35 AM
David, Doug, Thanks for the questions. Sorry for the delay in responding. Yes, on both counts, Yahoo! Personals and Yahoo! Music didn't make it into the top 10.
Yahoo! Personals ranked at #18 in February within the Yahoo! Properties custom category and Yahoo! Music ranked at #25.
Let me know if you need anything else!
Heather
Posted by Heather Hopkins | March 11, 2009 07:41 AM
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Posted by vivek | March 14, 2009 07:13 AM
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Posted by vivek | March 14, 2009 07:14 AM
Yahoo! Personals and Yahoo! Music didn't make it into the top 10. It might explain that decline you see.
Posted by Joe | May 22, 2009 03:13 AM
Gmail is more popular in South Asia where internet penetrated much later in its evolution. Yahoo mail was popular during the initial stages in early 2000s but after 2005 Gmail has become lot more popular now.
Posted by Indian | July 22, 2009 11:16 AM
what about yahoo shopping? they claim 25m users but not on this list? Is this category in Yahoo search?
just curious.
Posted by jim | October 8, 2009 05:10 PM
Jim, Yahoo! Shopping didn't make it in the top 10. Last week, it ranked #18 among Yahoo! Properties, just behind Flickr. Of course, this post was originally published several months ago and things change each week, but wanted to give you the most recent data.
Cheers, Heather
Posted by |Heather Hopkins | October 12, 2009 08:28 AM
I like the way Carol sees this! All the big search companies should see this. What I'd do next if I was Carol is fix the spam filtering problems ASAP and treat Yahoo! Mail as the traffic driver it is then expand engagement across other properties during the visits.
Google doesn't see this potential apparently with Gmail. Afterall, they are top heavy in ex-McKinsey folks who seem to prefer to over-analyze and pigeonhole products instead of seeing how they fit into a larger picture of the new rules of the complex Internet ecosphere.
If you visit my blog, you'll see Microsoft doesn't yet see this either as one post is nothing but complaints about inability to log in when the post itself was neutral. It might explain that decline you see.
Posted by David Dalka | March 5, 2009 08:34 PM