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Hitwise Intelligence - Heather Hopkins - North America
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ZipCar Competition and Good Times for Car Sharing
December 31, 2008
Hertz recently announced plans to move into the car-sharing space, joining Enterprise's WeCar to compete with ZipCar. First some data on the size of the market then tips that might be useful to Hertz and anyone entering the car-sharing market.... Continue reading...
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Posted by Heather Hopkins at 10:56 AM
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Most Searched for Car Models
December 18, 2008
The automotive industry has been battered by bad news for quite some time. With consumers delaying plans to buy new cars due to the recession, I looked at Hitwise search data to see what consumers are doing online. The following... Continue reading...
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Posted by Heather Hopkins at 12:48 PM
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In Categories Automotive
Rise of Online Universities Continues in Recession
December 05, 2008
As High School seniors scramble to complete college applications stories abound about rising tuition costs and shrinking endowments. I wondered if online universities might be benefiting from the recession. Visits to online universities are up 43% year over year compared... Continue reading...
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Posted by Heather Hopkins at 08:49 AM
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In Categories Education
