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Hitwise Intelligence - Heather Hopkins - North America
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Cruise Deals Searches Soar
November 13, 2008
We on the Hitwise analyst team have been on the hunt for recession proof categories. Last week I thought I spotted another such category - Cruises. Visits to Cruises websites are up 7% year over year. However, further digging revealed that it isn't the category as a whole that is up but rather interest in "cruise deals" and "discount cruises".
Looking at the top ranked websites in the category, I noticed that, self described "clearinghouse for discount cruises", Vacations to Go received nearly one quarter of visits to Cruise websites last week. Traffic to Vacations to Go is up 36% year over year.
Second, looking at search terms sending visits to Cruise websites, I noticed that searches for "cruise deals" and "discount cruises" have soared in recent weeks.
As we mention in our forthcoming report, Fear, Uncertainty and What to Do, Using Hitwise in a Down Economy, consumers are shopping but are changing their search behavior as they try to stretch their dollars further. Adapting search marketing campaigns and website content to reflect what consumers are actually looking for is critical to keeping afloat in the weakened economy.
(To request a copy of the report, email csm.us@hitwise.com with the subject line "Report Request Competitive Intelligence in a Down Economy".
Posted by Heather Hopkins at 08:42 AM
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Comments
Very good intelligence statistics. I believe in adapting to search marketing campaigns what consumers are actually looking for to drive sales. Exactly, we should probably now cover "cruise deals" and "discount cruises" in our website www.TheBargainAvenue.com.au
Posted by Katt | December 14, 2008 10:07 PM
thanks for posting this article. this is very intersting for me and my company, Luxury Link.
Posted by michael | December 18, 2008 04:14 AM
well if you increase your SEO for the site then it will pick up more and more as time goes on.
Posted by Søkemotoroptimalisering | November 14, 2008 07:22 AM