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Hitwise Intelligence - Heather Hopkins - North America
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YouTube Tipping Point Question
November 24, 2008
This morning I was reading an excellent piece on Ars Technica asking the question Did "Lazy Sunday" make YouTube's $1.5 billion sale possible?. I looked back at our data and blog posts over the past few years to see whether... Continue reading...
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Posted by Heather Hopkins at 09:08 AM
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In Categories Social Networks | Video & Games
1 in 10 Brand Searches Led Away from the Brand Website
November 19, 2008
This week we are publishing a report on online brand protection. This issue is huge for marketers with our research showing that more than 1 in 10 US Internet searches for leading brands is led away from the brand owner's... Continue reading...
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Posted by Heather Hopkins at 08:04 AM
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In Categories Branding
Cruise Deals Searches Soar
November 13, 2008
We on the Hitwise analyst team have been on the hunt for recession proof categories. Last week I thought I spotted another such category - Cruises. Visits to Cruises websites are up 7% year over year. However, further digging revealed... Continue reading...
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Posted by Heather Hopkins at 08:42 AM
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In Categories Travel
News Organizations Miss Opportunities to Gain Search Engine Traffic
November 07, 2008
Following from a blog post from my colleague from across the pond, Robin Goad, I looked at where consumers went in the final weeks of the election when searching for election coverage. The analysis reveals that news and media websites... Continue reading...
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Posted by Heather Hopkins at 08:09 AM
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In Categories News and Media
Election Day News Event of the Year - 24 Hour Networks Win
November 07, 2008
Election Day has been the biggest news event of the past three years with Americans visiting News and Media websites in droves and in particular websites of 24-hour cable news networks. Visits to News and Media Web sites reached their... Continue reading...
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Posted by Heather Hopkins at 07:52 AM
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In Categories News and Media
