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Hitwise Intelligence - Heather Hopkins - North America

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Google Books Drives Visits to Book Retailers

October 29, 2008

Yesterday, Google settled the long-standing lawsuit over book-scanning, agreeing to pay $125 million to settle two copyright lawsuits over its book-scanning efforts and allowing it to make millions of out-of-print books available for reading and purchasing online.

Three years ago, Bill Tancer (GM of Global Research for Hitwise) posted data showing that book retailers are prominent among downstream websites from Google Book Search. What does the data from last week show?

Downstream from Google Book Search.png

Amazon.com was the #2 downstream site from Google Book Search last week (after Google.com) and the #1 retail website, receiving nearly 1 in every 20 visits downstream.

Among other things, the settlement allows universities and libraries to buy a subscription to the entire collection of scanned books in Google's archives. Last week, 22% of visits from Google Book Search went to an Education website, with Worldcat (a website that allows users to search library catalogs) the #3 downstream website overall and the #1 Education website.

Google Book Search receives most of its traffic from Google (82%) and last week was the #19 website visited after Google, accounting for 0.03% of all US Internet visits.

Posted by Heather Hopkins at 06:25 PM | (0) | (0)
In Categories Search | Shopping & Classifieds