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Hitwise Intelligence - Heather Hopkins - North America
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« September 2008 | October 2008 | November 2008 »
Swing State Comparison for Obama and McCain
October 31, 2008
With new polls suggesting the presidential race is tightening and with all eyes on key battleground states of Florida, Ohio and Pennsylvania, I thought I'd add to the conversation with an update of our electoral map. First, here is the... Continue reading...
Posted by Heather Hopkins at 07:16 AM
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In Categories Politics
Google Books Drives Visits to Book Retailers
October 29, 2008
Yesterday, Google settled the long-standing lawsuit over book-scanning, agreeing to pay $125 million to settle two copyright lawsuits over its book-scanning efforts and allowing it to make millions of out-of-print books available for reading and purchasing online. Three years ago,... Continue reading...
Posted by Heather Hopkins at 06:25 PM
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In Categories Search | Shopping & Classifieds
Recession Proof Category - Recipes
October 22, 2008
I recently heard a Ad Age podcast interviewing Suzanne Grimes of Reader's Digest Food & Entertainment Group discussing an increased interest in recipes and home cooking in the down economy. We on the Hitwise analyst team are always on the... Continue reading...
Posted by Heather Hopkins at 08:29 AM
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In Categories Food and Beverage
Search Data Reveals Opportunities and Overlaps for Chase and WaMu
October 07, 2008
Chase recently acquired beleaguered bank Washington Mutual. An article on AdAge.com noted that this deal was very different from normal acquisitions because rather than waiting six or more months for the deal to close, the deal closed the day of... Continue reading...
Posted by Heather Hopkins at 08:58 AM
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In Categories Branding | Business & Finance
Google Maps Ascent Continues but MapQuest Remains Leader
October 03, 2008
Google Maps was just rated the leader in online mapping in a study by Cowen & Co. (as reported by Techcrunch). Despite being rated the leader in quality, Google Maps still trails MapQuest in share of US Internet visits. The... Continue reading...
Posted by Heather Hopkins at 11:36 AM
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In Categories Maps
