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Hitwise Intelligence - Heather Hopkins - North America

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« August 2008 | September 2008 | October 2008 »

House Price Searches Soar as Prices Plummet

September 30, 2008

With the market tailspin continuing, we are seeing some interesting changes in consumer search behavior that point to opportunities for marketers. On the one hand, we are seeing increased interest in homes for sale and foreclosures and for safe investment... Continue reading...

Posted by Heather Hopkins at 10:22 AM | (4) | (0)
In Categories Financial Services

Brokerage Websites Receive One in Every 55 US Internet Visits at Peak

September 25, 2008

In response to the financial crisis, consumers continue to visit Stocks and Shares websites in droves.Last week I blogged about brokerage websites hitting their highest volume of US visits in three years on Monday, 15th September but this was just... Continue reading...

Posted by Heather Hopkins at 09:41 AM | (0) | (0)
In Categories Business & Finance

Brokerage Websites see Highest Volume in Three Years

September 17, 2008

With Monday's news that Lehman was filing to bankruptcy protection (it is now looks set to be acquired) and that Merrill Lynch was being acquired by Bank of America US Internet users stormed Stocks and Shares websites, pushing share of... Continue reading...

Posted by Heather Hopkins at 09:24 AM | (0) | (0)
In Categories Business & Finance

Linked In Success Factors and Threats

September 16, 2008

Yesterday, LinkedIn launched an ad network that will allow select sites to target its users when they visit those partner sites. Why, when most social networks are having trouble attracting advertisers, is LinkedIn doing so well? And what possible threats... Continue reading...

Posted by Heather Hopkins at 04:05 PM | (1) | (0)
In Categories Employment and Training

Back to the Books and Seasonal Impact on Web Traffic

September 10, 2008

As students return to school, there are some predictable changes in internet traffic as well as some clear differences with last year. I looked at category traffic levels for all of the parent categories that we track at Hitwise along... Continue reading...

Posted by Heather Hopkins at 10:50 AM | (0) | (0)
In Categories Social Networks

McCain Catching Obama in News and Media Traffic But Deep Divide Persists

September 03, 2008

The media is accused of a liberal bias and of being all too kind in coverage of Barack Obama. What can clickstream data tell us about this bias and the red-blue divide in America? First let's look at how much... Continue reading...

Posted by Heather Hopkins at 09:04 AM | (0) | (0)
In Categories News and Media

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Heather Hopkins

Senior Online Analyst, Hitwise

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