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Hitwise Intelligence - Heather Hopkins - North America
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Kohls Stardoll Promotion Case Study
August 27, 2008
Virtual worlds are hugely popular online but retailers still often struggle with how to market via these worlds. As marketing budgets are being cut, retailers need to make an ever stronger case for new initiatives. The recent promotion that Kohls... Continue reading...
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Posted by Heather Hopkins at 04:39 PM
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In Categories Shopping & Classifieds
Michael Phelps Most Searched for Olympic Athlete
August 20, 2008
After winning 8 gold medals, it is no surprise that Michael Phelps tops the list of most searched for Olympic athletes in the week to 16th August 2008. The following chart shows the five most searched for Olympic athletes last... Continue reading...
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Posted by Heather Hopkins at 06:13 PM
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In Categories Sports
Beijing Bests Turin Online Lured by Portals
August 13, 2008
Just after the opening ceremonies, on 10th August 2008, traffic to Sports websites reached their second highest peak of the year. The most popular Olympics destination online last week was Yahoo! Olympics followed by NBCOlympics.com. It seems that most consumers... Continue reading...
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Posted by Heather Hopkins at 09:25 AM
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In Categories Sports
Search Value Determinants A Year On
August 07, 2008
About a year ago, we shared some lists of "search value determinants" to consider the language people use when they enter search queries. We looked at what Americans search using popular modifiers and I thought it would be interesting to... Continue reading...
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Posted by Heather Hopkins at 09:29 AM
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In Categories Search
Top 20 Web 2.0 Websites
August 05, 2008
Two weeks ago when I posted an entry about Google's interest in Digg (the deal fell through) I wondered what other big web 2.0 properties remain independent. The following table lists 20 of the top Web 2.0 properties based on... Continue reading...
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Posted by Heather Hopkins at 11:31 AM
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In Categories Social Networks
