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Hitwise Intelligence - Heather Hopkins - North America
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Google Properties Breakdown
July 09, 2008
In response to comments in my post last week on Yahoo!'s property breakdown, I promised to share similar data for Google and MSN. Today I will pick on Google (earlier today I posted predictions for Google's next move post-Lively). This data is particularly relevant today after seeing Kevin Delaney's excellent article in the WSJ on Google's attempts to diversify its revenue streams.
The following table lists the top 20 Google properties based on market share of US Internet visits in June 2008. The percentage figure refers to the percent of visits among those 20 sites going to each property.
It is no surprise to see that search dominates, accounting for 68.64% of visits to these 20 Google properties. The table does help put into context the importance of search to Google's business and helps to explain their efforts to diversify revenue streams.
The following chart shows upstream visits from Google.com to those top 20 Google properties. Last month 20.52% of visits came from Google.com up from 18.15% a year ago.
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Posted by Heather Hopkins at 08:57 AM
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