Hitwise Intelligence - Heather Hopkins - North America
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Google Lively - Google Music or Google Autos Next?
July 09, 2008
Google yesterday launched Lively, a browser based virtual world. Back in January we did a post predicting Google's next move using Hitwise clickstream data. At that time, we predicted Google Health and a Google metaverse or virtual world. Google Health launched in May and with Lively launched, it's time to turn once again to the data to find out what is next...
We made our prediction based on analysis of Google.com's clickstream traffic. Our thinking was that Google might want to fill natural gaps in its portfolio of offerings based on the interests of its users. We looked at which categories are receiving the most traffic from Google in which Google does not have its own property. Entertainment - Games and Health and Medical topped the list.
Here's an update of that table with June 2008 data and expanded from 15 categories to 20.
So what's next? The data suggests Google Autos and Google Music? (I am not sure we'll see Google Government just yet!)
I will follow this post up with an entry on visits to the top 20 Google properties to put the importance of search to Google's business in context.
Posted by Heather Hopkins at 08:00 AM
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- After Lively, What's Next for Google? (ReadWriteWeb)
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Comments
I think google have to focus their core service. and then They shoult to learn other country culture. google is a good company but they have a weak ablility about country culture
Posted by david,Cho | August 7, 2008 10:56 PM
Just after the opening ceremonies, on 10th August 2008, traffic to Sports websites reached their second highest peak of the year. The most popular Olympics destination online last week was Yahoo! Olympics followed by NBCOlympics.com. It seems that most consumers were lured to Olympics content from portals rather than searching for it directly.
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Brukewilliams
auto auctions
Posted by brukewilliams | September 8, 2008 12:09 AM
Wow! you guys rock at predicting the Google's next moves!
Posted by Top Lyrics | February 19, 2009 06:39 AM
Actually, you could argue Google does have a Google Government. See http://www.google.com/unclesam.
Posted by Russell | July 10, 2008 11:36 PM