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Hitwise Intelligence - Heather Hopkins - North America
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Facebook and Photography
June 26, 2008
I noticed Michael Arrington's post on Facebook shutting down a Slide.com application and checked Hitwise data to compare Facebook and MySpace clickstream data in particular to Photography websites. The differences are interesting and highlight different interests of users as well... Continue reading...
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Posted by Heather Hopkins at 09:18 AM
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In Categories Social Networks
Lenovo-IBM Brand Analysis
June 25, 2008
Can the internet be used to build brand awareness? How best to measure success of online brand building efforts? An article in Friday's New York Times talking about how Lenovo plans to build its consumer brand presence caught my eye.... Continue reading...
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Posted by Heather Hopkins at 09:20 AM
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In Categories Branding
Travel Category Paid & Organic Search Benchmarks
June 17, 2008
In this second of two posts on the Travel report we issued last week, I wanted to share some findings from analysis we did on paid and organic traffic. In our analysis we noticed a huge difference in the ratio... Continue reading...
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Posted by Heather Hopkins at 07:32 AM
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In Categories Search | Travel
Online Travel Query Content is Changing
June 16, 2008
Last week we published a report on the Travel sector looking at how consumer search behavior has changed. I will highlight a couple of interesting findings from the report on this blog. In this first of two posts, I want... Continue reading...
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Posted by Heather Hopkins at 08:15 AM
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In Categories Search | Travel
Google Users Big Spenders Online - Update
June 13, 2008
I got a request today to update the chart I posted back in February comparing the online audience for Yahoo! Search and Google.com given yesterday's announcement about a advertising deal between the two. Last time I did the analysis I... Continue reading...
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Posted by Heather Hopkins at 08:53 AM
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In Categories Search
Hulu Wins Big Programs But Not Yet Traffic
June 11, 2008
Hulu.com., the joint venture between Fox and NBC that provides streaming video content online, announced a deal this week that The Colbert Report and The Daily Show are now available through the site. Hulu.com came out of beta on March... Continue reading...
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Posted by Heather Hopkins at 08:21 AM
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In Categories Television
Hillary Clinton Supporters Turn to Obama Online
June 10, 2008
Saturday, Hillary Clinton conceded the Democratic nomination to Barack Obama. There has been much talk in recent weeks of a party deeply divided and threats by Clinton supporters that they would support McCain. Clinton eloquently urged voters to support Obama... Continue reading...
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Posted by Heather Hopkins at 08:24 AM
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In Categories Politics
Mixx Traffic Sources Explain Traffic Levels
June 03, 2008
Mixx.com, the social news website supported by many big mainstream media brands, is in the news for releasing results that show its traffic has more than doubled in May. I was following the thread on this story this morning on... Continue reading...
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Posted by Heather Hopkins at 09:20 AM
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In Categories News and Media
Dunkin Donuts Jihadi Chic Brand Impact Analysis
June 03, 2008
Last week (May 24, 2008), Dunkin Donuts pulled an ad of its website featuring the celebrity chef Rachael Ray holding a cup of the company’s iced coffee while wearing a black-and-white fringed scarf after attacks from conservative bloggers likened the... Continue reading...
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Posted by Heather Hopkins at 08:08 AM
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In Categories Branding
