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Hitwise Intelligence - Heather Hopkins - North America

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« March 2008 | April 2008 | May 2008 »

Twitter Gaining Momentum But Still Niche

April 29, 2008

Twitter, the micro-blogging platform, has been in the news quite a bit lately (in particular for VC funding and rescuing a US blogger). This has helped drive US Internet visits up further to the increasingly popular service. Year on year,... Continue reading...

Posted by Heather Hopkins at 08:42 AM | (20) | (3)
In Categories Social Networks

Internet Searches Match Decline in Existing Home Sales - Revised

April 25, 2008

Legend has it that Bill Tancer (my boss) bought and sold his last house using Hitwise search data. After reading yesterday's Wall Street Journal article about the continued decline in home sales and the stabilizing of housing prices, I checked... Continue reading...

Posted by Heather Hopkins at 08:57 AM | (12) | (0)
In Categories Search

Content Aggregation is King?

April 18, 2008

A colleague forwarded me a fantastic article from Ad Age "It's Web 3.0, and Someone Else's Content is King". The article is worth a read for anyone in the content business. The author, Matthew Creamer, suggests that Web 3.0 will... Continue reading...

Posted by Heather Hopkins at 07:58 AM | (5) | (0)
In Categories News and Media

American Airlines Cancelled Flights and Social Networks

April 15, 2008

Last week, American Airlines was forced to cancel thousands of flights for maintenance to comply with FAA safety inspections. As a result, visits to www.aa.com reached their highest peak of the past twelve months, up 9% week on week and... Continue reading...

Posted by Heather Hopkins at 09:07 AM | (3) | (0)
In Categories Travel

Internet Behavior Signals Election Fatigue

April 09, 2008

Perhaps having recognized the trend, I should have steered clear of the subject, but I couldn't resist. Internet usage data suggests that American's are suffering election and politics fatigue. Surprised? Probably not. A quote published in this week's Economist (subscription... Continue reading...

Posted by Heather Hopkins at 06:14 PM | (0) | (0)
In Categories Politics

Obituaries Alive and Well Online

April 03, 2008

I noticed earlier this week that the #2 website visited after websites in the News and Media category is Legacy.com. Legacy.com is an obit website. The table below shows the top 10 downstream websites from the News and Media category... Continue reading...

Posted by Heather Hopkins at 08:07 AM | (0) | (0)
In Categories News and Media

Google Docs Visits up 2.5 times

April 01, 2008

I am a geek, I admit it. So much so that I did a little jig to celebrate that Google Docs will soon be available offline. My jig stopped abruptly when I realized that I was not among the few... Continue reading...

Posted by Heather Hopkins at 09:36 AM | (0) | (0)
In Categories Other

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Heather Hopkins

Senior Online Analyst, Hitwise

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