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Hitwise Intelligence - Heather Hopkins - North America
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2008 Tax Rebate Appeals to Lower and Middle Income Groups
February 28, 2008
Last week, the search term "2008 tax rebate" was among the fast moving search terms based on volume of searches. Not a big surprise. What I found interesting was that I could use this bit of data to try to... Continue reading...
Posted by Heather Hopkins at 09:04 AM
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In Categories Government
MSN Search and Ask Audience Profile
February 21, 2008
I got a few requests in my post last week with Yahoo! Search and Google's audience profile to show the same data for Ask and MSN Search. In response, I created the following two Lifestyle Quadrant Analyses. The first figure... Continue reading...
Posted by Heather Hopkins at 08:58 AM
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In Categories Search
SI Swimsuit Issue - Radical Change in Search Behavior
February 20, 2008
Sports Illustrated has published its annual Swimsuit Issue. I noticed the website in my weekly fast movers report and thought it could make a fun post. When I looked at the data however, something struck me as really odd. The... Continue reading...
Posted by Heather Hopkins at 08:21 AM
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In Categories Search
Yahoo! Search Draws Younger Audience; Google Users Big Spenders Online
February 15, 2008
In my post earlier in the week, I mentioned that Yahoo! Search attracts a younger audience than Google. I promised a post with figures to back up my claim (sorry I am a day late - forgot it was Valentine's... Continue reading...
Posted by Heather Hopkins at 08:06 AM
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In Categories Search
Google Maps Visitors Older than MapQuest
February 13, 2008
A "MapQuest Advocate" left a comment on my post about Google Maps closing the gap with MapQuest suggesting that Google Maps users are younger. I thought the assumption was interesting and worth checking. In fact, our data shows that in... Continue reading...
Posted by Heather Hopkins at 09:38 AM
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In Categories Maps
Google Properties Breakdown - by Pages
February 07, 2008
I wanted to follow up on a comment I received on my post last week with the Google Properties Breakdown. Gonçalo asks a great question - whether the ranking changes much if we look at page views rather than visits... Continue reading...
Posted by Heather Hopkins at 09:00 AM
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In Categories Search
McCain Website Appeals to Independents
February 06, 2008
John McCain is the de facto Republican candidate but the race is still going strong between Clinton and Obama. I created some charts to illustrate the profile of visitors to the websites for these three contenders for the presidency. We... Continue reading...
Posted by Heather Hopkins at 08:51 AM
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In Categories Politics
