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Hitwise Intelligence - Heather Hopkins - North America
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Google Properties Breakdown
January 31, 2008
We all know that Google's strength is in search - but how dominant is search compared with other Google properties and where is Google's growth coming from? The following table shows the top 20 Google properties based on share of... Continue reading...
Posted by Heather Hopkins at 08:08 AM
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In Categories Search
Google Health - Predicting Google's Next Move
January 29, 2008
Will it be health, travel or a metaverse ala Second Life? Predicting Google's next move is always tricky. Last week, Tony Ruscoe & Philipp Lenssen at Google Blogoscoped pointed to a Google Health Login Page, which looks certain to launch... Continue reading...
Posted by Heather Hopkins at 08:30 AM
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In Categories Search
Silver Surfers Look to Escape the Cold - Lessons in Seasonality
January 23, 2008
There are two seasonal peaks in US visits to Travel Agencies and Destinations and Accommodations websites: the summer and mid-January. I did some checking to see who is thinking of booking holidays now and whether that is any different from... Continue reading...
Posted by Heather Hopkins at 08:00 AM
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In Categories Travel
Mark Malkoff Lives in Ikea
January 16, 2008
A colleague sent me an email about Mark Malkoff moving into Ikea while his NY apartment is fumigated. I checked Hitwise data and found a nice spike in traffic to the marklivesinikea.com website and in searches for "mark malkoff", with... Continue reading...
Posted by Heather Hopkins at 04:56 PM
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In Categories Shopping & Classifieds
Blockbuster & Netflix Data to Add Context To Apple Rumor
January 14, 2008
It is rumored that Steve Jobs will announce a video rental service for iTunes in his much-anticipated MacWorld keynote on Tuesday. Adding fuel to the fire of speculation, Netflix has preempted Apple's announcement saying it will offer unlimited access to... Continue reading...
Posted by Heather Hopkins at 10:00 AM
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In Categories Video & Games
Wikia Launch & Mahalo Growth
January 10, 2008
This week's launch of Wikia Search is the latest example of a human powered search engine. Mahalo and Cha-Cha are two other recent entrants. This week we've seen a spike in daily visits to Wikia Search, as you'd expect. In... Continue reading...
Posted by Heather Hopkins at 09:15 AM
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In Categories Search
Google Maps Making Inroads Against Leader, Mapquest
January 09, 2008
I took a look at traffic to Maps websites after hearing repeatedly over the holidays that people didn't need directions as they would use Mapquest, Google Maps or GPS. With the rise of GPS, I wondered if traffic to Maps... Continue reading...
Posted by Heather Hopkins at 12:00 PM
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In Categories Maps
Obama Beats Clinton in Iowa and New Hampshire Online
January 02, 2008
On this the eve of the Iowa caucus, I took a look at Hitwise data on the performance of the websites of the presidential hopefuls in Iowa and New Hampshire and found that Barack Obama is cleaning up in both... Continue reading...
Posted by Heather Hopkins at 06:00 PM
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In Categories Politics
