Hitwise Intelligence - Heather Hopkins - US
« Knol - Numbers to Lend Context to Google's Announcement | Main | Obama Beats Clinton in Iowa and New Hampshire Online »
December 28, 2007
Etsy.com Retail Classifieds Website to Watch
I keep hearing about Etsy. First my mother mailed me a newspaper clipping about it and now Bobbie Johnson, technology correspondent with the Guardian, has named it one of the hit websites for 2008. Etsy is a "place to buy all things handmade". I took a look at Hitwise and it seems my mother and Bobbie may be on to something. Etsy is the second most popular Classifieds website after Craigslist. It ranked #36 last week, after Craigslist.org and several city-specific Craigslist websites.
After Craigslist websites and Etsy.com, the highest ranked Classifieds websites are DreamHorse.com and TractorHouse.com. Etsy's ranking among Classifieds websites was up from 66th a year ago to 36th last week. Among all websites, Etsy just makes it into the top 1000, coming in a 953rd last week. The website's share of US Internet visits is up 4 fold year on year and up 34% in the past three months. As you can see in the following chart, the growth has been fairly steady over the past twelve months.
Etsy.com receives nearly a quarter (23%) of its traffic from search engines -- all of it organic -- and 16% from email services. Etsy attracts 38% more female visitors than average for the online population and over-indexes among 25-34 and 35-44 year olds. Compared with Craigslist.org and eBay, Etsy.com appeals more to lower income groups, women and to Internet users in the central states.
Given the website's steady and continued growth, I'd agree with Bobbie - and my mother - that it is one to watch.
Posted by Heather Hopkins at 12:00 PM
Posted to Shopping & Classifieds
Trackback Pings
TrackBack URL for this entry:
http://weblogs.hitwise.com/movabletype/mt-tb.cgi/680.
Comments
I must agree with your mom that Etsy is a fantastic site set to grow in traffic and in people's hearts in the next year.
A great seller on there provided me with a custom-made laptop bag, for which I've received tons of compliments. It's a fantastic outlet for those who love to create little goodies but can't necessarily find a local buyer. Etsy, putting a cool twist on arts and crafts!
Also, best wishes for the new year to you, your family and your team, Heather!
From snowy Ottawa,
Vero
Posted by: Vero Pepperrell at December 28, 2007 02:02 PM
Will keep my eye on them since I'am in the classifieds biz
Posted by: Jim at December 29, 2007 05:03 PM
Vero- thanks for sharing that personal experience and for your warm holiday wishes. Sounds like quite a cool laptop bag!
I will also be in snowy Ottawa in a few days. In the meantime, happy new year!
Heather
Posted by: Heather Hopkins at December 31, 2007 02:08 PM
Thanx for the find.
Just wished you had this post BEFORE Christmas.
We wanted to buy gifts that stood out by having distinction, and wanted to avoid electronics this year.
Posted by: Designer at January 3, 2008 06:24 AM
I just discovered etsy myself and shared it with all my friends. It is a wonderful website for those of us who only want to sell a couple things at a time. Also, for buying things that the maker really cares about :-)
Posted by: Michelle at July 15, 2008 01:21 PM
i will like to make an order in here
Posted by: jane at July 17, 2008 09:52 AM
