Hitwise Intelligence - Heather Hopkins - North America
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One Laptop Per Child Proves Popular
November 20, 2007
Having just ordered our laptop from Nicholas Negroponte's One Laptop Per Child initiative, I wanted to check Hitwise data to assess popularity of the project. Last week, there were more than two and a half times more US Internet searches for "one laptop per child" than for "laptop". It was the top search term that included the word "laptop" last week though it still trailed the higher volume search term "laptops".
To put this into further context, there were more searches for "one laptop per child" than for "paris hilton" or "george clooney" but fewer than for "britney spears".
When we bought our laptop, we started our journey using the query "$100 dollar laptop" but searches for variations of "$100 laptop" were much lower than "one laptop per child".
US Internet users seem eager to participate. The top website visited after laptop.org last week was laptopfoundation.org - to which the "participate" link leads from laptop.org. Last week, laptop.org ranked 50th in the Computer - Hardware category, up from 89 the week before and 128 two weeks ago.
With one more week to go to participate, I'll continue to watch these websites closely.
Posted by Heather Hopkins at 08:51 AM
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- Wall Street Journal: OLPC XO-1 Threatened by Intel & Microsoft (One Laptop Per Child News)
Today's Wall Street Journal front page has long article on One Laptop Per Child: A Little Laptop With Big Ambitions. In it, Steve Stecklow takes the position that... [Read More]
Comments
Laptop.org wasn't the only site to see a traffic spike last week. All OLPC-related sites got a halo-effect boost. OLPC News saw a serious traffic spike that has settled into a 3x greater traffic floor this week than after previous spikes.
Posted by Wayan | November 21, 2007 09:32 PM
I wonder if you looked at terms such as "XO" or "OLPC" which are both names for the project?
yes...
Posted by Firmalar | November 25, 2007 09:46 AM
Now that the program is extended until the end of the year, we'll have more data to watch and analyze!
Posted by Elliot | November 26, 2007 03:36 AM
Firmalar, Thanks for your comment. I did look at other terms and you are right many others also saw an increase in search volume. However, 'one laptop per child' was by far the highest volume term so I focussed on that one.
Thanks again, Heather
Posted by Heather Hopkins | December 4, 2007 08:06 AM
lalalala i have that laptop the one per child one well like me and my sis share so its not 1 per child more like 2 or 3 per child
Posted by ashley | May 12, 2008 10:05 AM
I wonder if you looked at terms such as "XO" or "OLPC" which are both names for the project?
Posted by Dima | November 20, 2007 08:22 PM