December 01, 2011

12 Insights of Christmas

It’s December and as people crack open the first windows on their Advent calendars we thought we would make some predictions for Christmas 2011. In true festive fashion we’ve plumped for the 12 Insights of Christmas, and not a gold...
Read the full entry

Posted by James Murray at 08:29 AM | TrackBack (0)
Posted to Christmas | Facebook | Retail | Search | Shopping and Classifieds | Social networks | Toys

September 13, 2011

Are you attracting the right type of Facebook fans?

Back in June I wrote a blog highlighting our research showing that each new Facebook fan generates on average 20 additional visits to a retailer’s website. However, as every retailer knows, not all website visits are equal. Most eCommerce sites...
Read the full entry

Posted by Robin Goad at 01:26 PM | TrackBack (0)
Posted to Demographics | Experian | Facebook | Retail | Shopping and Classifieds | Social networks

August 23, 2011

Retail recommendations for Christmas 2011

Last week we ran a retail webinar as a pre-Christmas planning session, talking about the top trends from last year’s seasonal peaks and what retailers could expect from Christmas 2011. For those of you that missed the session on Friday,...
Read the full entry

Posted by James Murray at 04:18 PM | TrackBack (0)
Posted to Christmas | Shopping and Classifieds

June 17, 2011

Father’s Day 2011 emphasises the personal touch

This weekend is Father’s Day and in the run up to the celebratory day on Sunday, search term behaviour has revolved around, dates, gift ideas and cards. What becomes immediately apparent when looking at the search data for the last...
Read the full entry

Posted by Robin Goad at 01:18 PM | TrackBack (0)
Posted to Retail | Search | Shopping and Classifieds

May 27, 2011

Bank Holidays better for online shopping than offline

This weekend will be the last Bank Holiday we will have in the UK until August. Throughout March and April there was a spate of days off, not least because of the Royal Wedding, so I thought it would be...
Read the full entry

Posted by Robin Goad at 03:02 PM | TrackBack (0)
Posted to Shopping and Classifieds

May 13, 2011

Viking Direct has six-fold increase in traffic thanks to YouTube

If you saw last week’s blog about YouTube you would have seen that the online video site now accounts for 20% of all visits to social networking sites in the UK as the second biggest social platform after Facebook. YouTube...
Read the full entry

Posted by Robin Goad at 10:48 AM | Comments (1) | TrackBack (0)
Posted to Shopping and Classifieds

April 19, 2011

Sunshine boosts searches for BBQs, mowers and garden furniture

The weather has got noticeably nicer in the UK over the past couple of weeks. The days are lighter, the sun is shining and the first BBQs have been enjoyed. Online, the first optimistic signs of summer are usually greeted...
Read the full entry

Posted by Robin Goad at 11:31 AM | Comments (3) | TrackBack (0)
Posted to House and Garden | Retail | Shopping and Classifieds

April 07, 2011

The changing facets of social shopping online

We had quite a few comments on my post last month about Groupon UK and the rise of social shopping. Given the interest surrounding this topic, I thought I’d follow up with a post which concentrates on the key differences...
Read the full entry

Posted by Robin Goad at 01:25 PM | Comments (6) | TrackBack (0)
Posted to Demographics | Fashion | Insurance | Mosaic lifestyle | Search | Shopping and Classifieds | Social networks