Hitwise Intelligence - UK

November 20, 2009

Video Games searches overtake Mobile Phones following release of Call of Duty: Modern Warfare 2

UK Internet searches for video games increased by 28% last week following the release of the much hyped and anticipated Call of Duty: Modern Warfare 2. As the chart below illustrates, Video Games overtook Mobile Phones to become the most...
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November 02, 2009

UK Halloween and fancy dress costume searches increasing

Judging by the amount of merchandise for sale in the shops, it feels like Halloween becomes more popular every year in the UK. And Hitwise search data seems to bear this out: the chart below illustrates the breadth of searches...
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October 21, 2009

Has the threat of postal strikes harmed eCommerce in the UK?

The threat of further postal strikes is one of the hottest political issues of the moment, and this is being reflected in our search data. As the chart below illustrates, searches for a portfolio postal strike related terms were up...
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October 09, 2009

Pre-Christmas sales searches: let the game of Retail Chicken commence!

We’ve written a lot about the growth of voucher searches and the emergence of the ‘maximising consumer’ recently. Indeed, UK Internet searches for discount vouchers continue to increase: as of last week, searches for our portfolio of voucher-related searches were...
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October 02, 2009

Microsoft Xbox 360 takes console top spot despite Sony PS3 Slim surge

Over the last couple of Christmases, Nintendo (both the Wii and DS) consoles have ruled the roost, but it looks as if this Christmas things will be quite different. The chart below illustrates searches for our portfolios of console-specific search...
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August 13, 2009

Content driven websites receive 73% more traffic than transactional ones

The chart on this slide illustrates the percentage of all UK Internet visits accounted for by the largest and most significant online categories – and how this situation has changed over the last three years. As you can see, there...
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August 10, 2009

Bee keeping and the Beehaus

Monday mornings are never the most cheerful time of the week, but mine are often brightened up by perusing our list of the previous week’s fast moving search terms. This morning the term that brought a smile to my face...
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July 06, 2009

Searching to stay cool

Following last week’s heat wave, us Brits turned to the web in order to find ways to keep cool. The fastest moving search term sending traffic to our Shopping and Classifieds category last week was ‘paddling pools’. This was joined...
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