Hitwise Intelligence - UK

August 21, 2008

Olympics – Aussies vs. Poms and most searched for athletes

I must admit that I wasn’t very excited about the Olympics before it started, but like lots of other Brits I’ve become a shallow fair weather fan following the success of Team GB. Apologies to our colleagues in Melbourne and...
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Posted by Robin Goad at 10:00 AM | Comments (0) | TrackBack (0)
Posted to Olympics | Search | Sport

August 20, 2008

Car hire / rental – search habits and top destinations

Summer is the busiest time for car hire companies, and this applies to their websites as well. We’ve recently carried out some analysis of car hire search behaviour in the UK, and I wanted to share some of the key...
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Posted by Robin Goad at 04:00 PM | Comments (0) | TrackBack (0)
Posted to Branding | Search | Travel

August 18, 2008

Fast moving search terms: Olympics, BBC iPlayer, UCAS and fantasy football

The 10 fastest moving search terms in the UK last week were: 1. ucas track 2. bbc olympics 3. fantasy premier league 4. dream team 5. michael phelps 6. tom daley 7. the sun dream team 8. joules 9. last...
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August 15, 2008

National Express: using the web to monitor a rebranding campaign

Yesterday we reported than almost nine in ten searches for the top 2,000 search terms in the UK are currently navigational / branded in nature. In our new Managing Your Brand Online report we show that a popular brand will...
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Posted by Robin Goad at 06:57 AM | Comments (0) | TrackBack (0)
Posted to Branding | Search | Travel

August 14, 2008

9 in 10 UK searches are navigational / branded

We’ve just updated our data on navigational / branded search in the UK for our new research report, Managing Your Brand Online. During May 2008, 88% of searches for the top 2,000 search terms in the UK were branded in...
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August 13, 2008

Vouchers, price comparison and cash-back

Last month we highlighted how the economic downturn has led to a growth in UK Internet traffic to websites in our Shopping and Classifieds - Rewards and Directories category. Historically this category has been dominated by price comparison sites such...
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August 12, 2008

Football: transfers and fantasy

Never mind the Olympics, football websites remain the post popular sport sites in the UK, currently accounting for a third of visits to our Sports category. As you can see from the chart below, by last week traffic had already...
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August 11, 2008

Fast moving search terms: Olympics, celebrities and exams

No prizes for guessing what event dominated the fast moving search term list in the UK last week. Here’s the top 10. 1. beijing 2008 olympic games 2. olympics 3. craig jones 4. morgan freeman 5. olympics 2008 6. bernie...
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