About Hitwise

Hitwise is the leader in online competitive intelligence. Contact Hitwise to maximize your online marketing programs.
Subscribe to RSS Feed via Feedburner Subscribe to Email Feed Subscribe to Twitter Feed

Hitwise To Go - US

The latest online statistics on 10M Internet users in the US, 25M worldwide, across 1M websites and over 160 industries.

« Poems Top Mothers Day Searches | Searches for 'lyrics' Top Non-Branded Queries »

Men Happy to Ask for Directions Online

May 28, 2008

According to Hitwise US, online mapping websites are increasingly becoming the reference of choice for directions and route planning, with visits to the Travel - Maps industry increasing by 16% year-on-year as of April 2008. Despite the common belief that men are much less willing to ask for directions than women, online figures suggest otherwise. Demographic data indicates that men are almost as likely to need directions as women, with men making up 47.54% of visits to Travel - Maps websites during the four weeks ending 05/24/2008. Now you know.

Posted at 10:45 AM
In Categories Travel

Archives (view all posts)

Categories