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The latest online statistics on more than 8M Internet users in the UK, 25M worldwide, across 1M websites and over 160 industries.
Category Archives: Shopping & Classifieds
Net-a-Porter launches theOutnet.com
April 23, 2009
Following the April 16th launch of Net-a-Porter's newest outlet site for discounted designer fashion, theOutnet.com, traffic to the site increased 800% in a week (w/e 18/04/09 compared to w/e 11/08/09). Within the Apparel and Accessories category, the Outnet moved up the rankings 599 places to #87 during the same period. Looking at the first week of trade (w/e 18/04/09), Google UK (10.1%), Facebook (5.61%), and Net-a-Porter (5.3%), were the top 3 sites receiving traffic from theoutnet.com.
Posted at 02:00 PM
In Categories Shopping & Classifieds
Searches for 'mothers day'
March 23, 2009
For the second year in a row the number one site receiving traffic from UK searches for 'mothers day' last week was Woodlands Junior School (27.6%), followed by Wikipedia (19.4%) and Marks & Spencer (7.8%). Compared to last year, when searches for 'mothers day' peaked during the actual week of Mothering Sunday, this year the spike occurred one week earlier (w/e 14/03/09), suggesting that people were planning in advance this year. Traffic to the Flowers and Gifts category increased 27% for the week ending 21/03/2009, with 'flowers' being the number one non-branded search term driving traffic to the category.
Posted at 02:00 PM
In Categories Shopping & Classifieds
Michael Jackson searches increase by 1200%
March 10, 2009
Following Michael Jackson's announcement last week that he is to play 10 dates at the O2 this summer, searches for the King of Pop increased by 1200%. With fans able to register for presale tickets traffic to www.michaeljackson.com increased 3-fold for the week ending 07/03/09, while ‘michael Jackson tickets’ was the top search term sending traffic to Ticket Exchange websites. With his comeback show predicted by many to make show business history, it comes as no surprise that 'michael jackson' was the 3rd fastest moving search term in the UK last week, behind 'v festival' (#1) and 'dr seuss' (#2 after featuring in a Google Doodle) for the same period.
Posted at 01:00 PM
In Categories Entertainment | Music | News and Media | Shopping & Classifieds
Top Valentine flower websites
February 17, 2009
The top 10 florist websites for the week ending 14/02/09:
1. Interflora UK (accounted for 4.29% of all UK visits to the Flowers and Gifts category)
2. Flowers Direct (1.28%)
3. NEXT Fresh Flowers (1.24%)
4. Asda Flowers (1.17%)
5. Bunches (.97%)
6. Flying Flowers (.78%)
7. Serenata Flowers (.73%)
8. Arenaflowers.com (.69%)
9. Teleflorist (.62%)
10. iflorist.co.uk (.62%)
Interestingly more women than men visited the top flower sites: 55% of visitors to the custom category last week were women. Showing its romantic side, Scotland was the most overrepresented region in terms of visits to flower sites, while the East was the least represented region in the UK.
Posted at 04:00 PM
In Categories Shopping & Classifieds
Gogo's Crazy Bones go crazy online
July 30, 2008
According to Hitwise UK Internet users in the UK are going crazy for Gogo's Crazy Bones, a game for children, which has had a recent revival in schools in the UK. Searches for 'crazy bones' and the branded 'go go crazy bones' have increased by 133% and 300% respectively from the 29 March to the 26 July. Visits to the US Crazy Bones website have also increased, with the market share of UK visits doubling since the end of March. Amazon UK was the top recipient of searches for 'go go crazy bones' over the four weeks ending 26 July.
Posted at 12:29 PM
In Categories Games | Shopping & Classifieds
Credit crunch not affecting Internet traffic to Apparel websites
July 22, 2008
Recent research from Hitwise UK shows that UK Internet visits to the Shopping & Classifieds - Apparel & Accessories category are up by 38% year-on-year, from the 21 July 2007 to the 19 July 2008. Traffic to the category spiked last week as the annual Next summer sale started. Internet visits to Next.co.uk doubled last week and traffic to the site was up 13% on the sale week in 2007.
Posted at 01:30 PM
In Categories Shopping & Classifieds
'Cloverfield' most searched for blu ray disc
June 17, 2008
According to Hitwise UK, the number of searches containing the term 'blu ray' have increased by 165% since June 2007. 'Cloverfield' is currently the most searched for blu ray movie, over the four weeks ending 14 June 2008, and the majority of the remaining Top 10 blu ray movies are action blockbusters such as Transformers, Star Wars and Terminator 2. Panasonic is the most searched for brand of blu ray player in the UK.
Top 10 movies containing the term 'blu ray', four weeks ending 14 June 2008
Posted at 10:39 AM
In Categories Entertainment | Gadgets | Shopping & Classifieds
Searches for 'mario kart wii' double
April 14, 2008
According to Hitwise UK, searches for 'mario kart wii' increased by 134% last week, following the release of the racing game by Nintendo. GAME is the top retailer to receive traffic from searches for the term, over the four weeks ending 12 April. The remainder of the top five recipients are information websites such as Wikipedia, YouTube and GameTrailers.
Posted at 09:54 AM
In Categories Entertainment | Shopping & Classifieds
HMV.com visits highest peak since Christmas
March 25, 2008
According to Hitwise UK, last week Internet visits to HMV.com were at their highest peak within the Shopping & Classifieds:Music category since Christmas. Visits were 30% higher than the Easter week in 2007. The top album searches sending visits to HMV were 'now 68', 'mash up mix 2008' and 'floorfillers 2008'.
Posted at 05:12 PM
In Categories Entertainment | Music | Shopping & Classifieds
House & Garden websites hit highest peak in 2 years during January
January 24, 2008
Recent research from Hitwise UK shows January DIY fever is well underway with "bedding", "bathroom suites", "wallpaper" and "laminate flooring" the top four fastest moving search terms sending traffic to the Shopping & Classifieds industry last week. UK Internet visits to the House and Garden category reached the highest peak in two years during the week ending 5th January 2008 and are currently up 10% on the same week last year.
Posted at 02:30 PM
In Categories Shopping & Classifieds
Think pink at christmas
December 11, 2007
Recent research from Hitwise UK reveals the top pink gadgets for christmas. Of the 27,000 plus searches last week that contained the word "pink", the favourite items were "nintendo ds lite pink", "sony ericsson w580i pink" and "pink laptops".
Posted at 04:19 PM
In Categories Shopping & Classifieds
HMV reaches its highest ranking in Shopping category
December 10, 2007
According to Hitwise UK, HMV.co.uk reached its highest ever peak online, in market share of UK Internet visits for the week ending 8th December. HMV also reached its highest ever ranking and was the ninth largest Shopping & Classified website last week.
Posted at 04:31 PM
In Categories Shopping & Classifieds
Threshers 40% off voucher drives online traffic
November 30, 2007
According to Hitwise UK, Internet visits to the Thresher Group website increased by 240% for the week ending 24th November as their current 40%-off christmas voucher swept the internet. The fifth largest search term last week containing the word "threshers" was "threshers voucher".
Posted at 11:04 AM
In Categories Shopping & Classifieds
iPhone winners and winners
November 12, 2007
According to Hitwise, UK Internet visits to O2, Carphone Warehouse and Apple all saw a significant increase in their market share of Internet visits for the week ending 10th November as the Apple iPhone was launched in the UK on Friday 9th November.
Posted at 03:58 PM
In Categories Shopping & Classifieds
Top 5 games heading into Christmas
October 30, 2007
Recent research from Hitwise UK reveals the top five searched-for games that sent visits to the Video & Games category over the last four weeks ending 27th October are, in order, "football manager 2008", "pes 2008", "guitar hero 3", "halo 3", "call of duty 4". Now You Know.
Posted at 06:00 PM
In Categories Shopping & Classifieds
"Halloween Costumes" 14th largest apparel term in the UK
October 24, 2007
According to Hitwise UK, "halloween costumes" is the 14th largest search term out of 185,000 search terms sending visits to the Shopping & Classifieds - Apparel & Accessories category for the four weeks ending 20th October. Among variations of the term are "sexy halloween costumes", "cheap halloween costumes" and "adult halloween costumes". Now You Know.
Posted at 02:12 PM
In Categories Shopping & Classifieds
The rise and rise of the ugg boot
October 05, 2007
According to Hitwise UK, UK Internet searches for "ugg boots" continue to grow year on year with searches for the perennial favourite 62% higher for the week ending 29th September than the christmas peak during the week ending 16th December 2006. As the weather turned, the increasing searches for "ugg boots" passed the decreasing searches for "crocs" during the week ending 8th September. The top searched for ugg colours were "black", "metallic" and "pink".
Posted at 03:15 PM
In Categories Shopping & Classifieds
Bad weather sees increase in Internet visits to online clothes stores in July
July 17, 2007
According to Hitwise UK, online clothes stores are benefitting from the recent bad weather with Internet visits to the Shopping & Classifieds - Apparel & Accessories category 32% higher for the week ending 14th July 2007 than the same week in 2005 and 12% higher than the same week in 2006. Now You Know.
Posted at 01:27 PM
In Categories Shopping & Classifieds
Top books for the summer holidays
June 08, 2007
Recent research from Hitwise UK shows that visits to the Shopping and Classifieds - Books category are up year on year by 5% heading into the summer holidays. Top book searches for the week ending 2nd June are "a river in may edward wilson", "haynes manual" and "harry potter". Now You Know.
Posted at 09:25 AM
In Categories Shopping & Classifieds
Boots.com visits increase by 45% as new stocks of No 7 arrive
May 08, 2007
According to Hitwise UK, the recent rush for new stock of the No 7 beauty serum has lead to an increase in visits online to Boots of 45% for the week ending 5th May. The most popular search term for No 7 was "boots no 7" and visits to Boots.com from the term increased by 35% over the four weeks ending 5th May. Now You Know.
Posted at 04:00 PM
In Categories Shopping & Classifieds
Kate Moss' Topshop website triples ahead of clothing launch
April 26, 2007
Recent data from Hitwise UK reveals that interest in the Kate Moss Collection at Topshop is gaining traction ahead of the May 1st launch as daily visits from UK Internet users to the website have tripled from 13th April to the 25th April. Now You Know.
Posted at 08:53 AM
In Categories Shopping & Classifieds
Nokia N95 Leaves Competitors in Dust
April 11, 2007
According to Hitwise UK, the share of UK Internet searches for "nokia n95" more than doubled in the four weeks to 7th April. Searches for the all-in-one handset were more than five times those for the next most popular handset online, "samsung d900" last week. Now you know.
Posted at 03:52 PM
In Categories Shopping & Classifieds