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Following the monthly announcement of the Premium Bond winners, traffic to the National Savings & Investments (NS&I) website tends to peak towards the beginning of each month. From the end of February to the first week in March UK Internet visits to NS&I increased 320%, with 'premium bonds' being the #1 search term driving traffic to the site for the 4 weeks ending 07/03/09. 8 of the top 10 fast moving search terms in the Banks and Financial Institutions category for the week ending 07/03/09 were also related to National Savings & Investments or Premium Bonds.

Posted at 04:00 PM
In Categories Business & Finance