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Spotify traffic up 250% in a month
February 27, 2009
UK Internet traffic to Spotify.com, the streaming music player offering legal and free access to a huge library of music, has grown 250% in the past 4 weeks. Searches for 'spotify' are also on the rise, increasing 4-fold over the same period. Looking at Experian Mosaic data, the type of people most likely to visit Spotify are from the Urban Intelligence group - defined as “young, single and mostly well-educated people who are cosmopolitan in tastes and liberal in attitudes”.
