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Compare the Meerkat or Compare the Market?
January 14, 2009
Since Aleksandr the Meerkat and founder of comparethemeerkat.com televised that his site was not the ‘cheap car insurance’ website comparethemarket.com visits to both sites have increased significantly. According to Hitwise UK visits to Compare the Market have increased by 86% since the week ending the 27th December, as the chart reveals this corresponds with the traffic to Compare the Meerkat’s traffic. 21% of the people visiting Compare the Meerkat went directly to Compare the Market. Interestingly on average people are spending more time comparing Meerkat’s then they are the Market.
Posted at 12:30 PM
In Categories Business & Finance