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Dead Set helps E4’s web traffic to double
November 05, 2008
UK Internet traffic to e4.com increased by 132% between the weeks ending October 4th and November 1st. Much of this increase was as result of online interest in Dead Set, Charlie Brooker’s zombie mini-series set in the Big Brother House. During the 4 weeks ending 01/11/08, ‘dead set’ was the top search term sending traffic to e4.com, ranking above the navigational term ‘e4’. A list of the top 10 search terms sending traffic to the Channel 4 operated website over the period also included ‘deadset’, ‘dead set e4’ and ‘e4 dead set’
Posted at 12:35 PM
In Categories Entertainment