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According to Hitwise UK, searches for ‘amir khan’ have increased over the last week, ending 13/09/08, by 235%. This makes searches for Amir Khan the highest ever since September 2005. This increase was due to the recent fight on the 6th September against Colombian boxer Breidis Prescott, who actually defeated the previously undefeated British boxer. 12% of searches for Amir Khan have been sending traffic to YouTube, which shows that a lot of people searching for him have been interested in watching the 54 second knock out fight.