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Hitwise To Go - UK

The latest online statistics on more than 8M Internet users in the UK, 25M worldwide, across 1M websites and over 160 industries.

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The Cardigan vs. The Pirate

July 08, 2008

Recent data from Hitwise UK shows that searches for 'rafael nadal' & 'roger federer' increased by 187% and 650% respectively over the two weeks of Wimbledon (21/06 to 05/07), however, interest online wasn't entirely focused on the performance of the two sportsmen. There was a lot of interest in Federer's outfit, with 'roger federers cardigan' and 'where can i buy roger federers cardigan' appearing in the top 20 searches for the Swiss tennis player. Interest in Nadal was mainly concerned with pictures, posters and girlfriends.

Posted at 04:10 PM
In Categories Sports

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