About Hitwise
Hitwise is the leader in online competitive intelligence. Contact Hitwise to maximize your online marketing programs.
Hitwise To Go - UK
The latest online statistics on more than 8M Internet users in the UK, 25M worldwide, across 1M websites and over 160 industries.
« Searches for 'boat race' up 12% | Fourth series of The Apprentice most popular yet »
'Flying Penguins' result in most ever visits to BBC iPlayer
April 02, 2008
UK Internet visits to the BBC iPlayer website peaked to their highest ever daily level on the 1st of April, as viewers flocked to the site to watch an April Fool's Day joke about Flying Penguins. The video was first reported on The Telegraph website, and visits to iPlayer from The Telegraph increased four-fold compared with the previous day. People also encouraged others to view the mini-documentary, with visits from social networking websites and web-based email to the iPlayer website, increasing by 140% and 40% respectively yesterday.
Posted at 02:18 PM
In Categories News and Media | Television