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April 02, 2008
'Flying Penguins' result in most ever visits to BBC iPlayer
UK Internet visits to the BBC iPlayer website peaked to their highest ever daily level on the 1st of April, as viewers flocked to the site to watch an April Fool's Day joke about Flying Penguins. The video was first reported on The Telegraph website, and visits to iPlayer from The Telegraph increased four-fold compared with the previous day. People also encouraged others to view the mini-documentary, with visits from social networking websites and web-based email to the iPlayer website, increasing by 140% and 40% respectively yesterday.
Posted by HitwiseToGo at April 2, 2008 02:18 PM
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