Hitwise To Go - UK
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October 05, 2007
The rise and rise of the ugg boot
According to Hitwise UK, UK Internet searches for "ugg boots" continue to grow year on year with searches for the perennial favourite 62% higher for the week ending 29th September than the christmas peak during the week ending 16th December 2006. As the weather turned, the increasing searches for "ugg boots" passed the decreasing searches for "crocs" during the week ending 8th September. The top searched for ugg colours were "black", "metallic" and "pink".
Posted by HitwiseToGo at October 5, 2007 03:15 PM
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