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Category Archives: Travel
Sale Propels Jetstar to Top of the Airline Rankings
May 18, 2009
Jetstar (www.jetstar.com) was up 61% on its market share comparing the weeks ending 02/05/2009 and 09/05/2009, propelling it into the number one position in the Hitwise Australia Aviation – Commercial Airlines category. The search term ‘jetstar sale’ was a key traffic driver to the site surging from the week prior, highlighting the possible effect of an offline advertising campaign. People were also more willing to stick around for a bargain, with time spent on the site increasing by over 50%. Now You Know.
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Posted at 07:46 PM
In Categories Aviation | Travel
Where is Singapore?
April 23, 2008
During the 24 week period ending 19/04/2008, among the most popular destinations searched for by Singapore Internet users containing the term ‘where is’ were ‘where is glasgow’, ‘where is bangkok’, ‘where is egypt’ and ‘where is belize’. Now you know.
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Posted at 03:34 PM
In Categories Travel
Destination Macau
March 20, 2008
According to Hitwise Singapore, for the week ending 15 March 2008, Zuji Singapore (www.zuji.com) was the leading online Travel - Agencies website visited by Singaporeans, capturing over 12% of visits to the industry. The most popular destinations searched for include ‘macau’, ‘hong kong’ and ‘taiwan’. Now you know.
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Posted at 10:32 AM
In Categories Travel
Kiwi Travel Searches Home and Overseas
March 06, 2008
For the 12 weeks ending 1 March 2008, the top search terms for local destinations driving traffic to the online Travel – Destinations industry were ‘auckland zoo’, ‘waiheke island’ and the theme park ‘rainbows end’. The international destinations searched for during the same period were ‘melbourne’, ‘sydney’ and ‘disneyland’. Now you know.
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Posted at 05:42 PM
In Categories Travel
Singaporeans Searching for a Holiday
March 06, 2008
Hitwise Singapore reports that much of the traffic to the Travel - Agencies industry originated from Search Engines (32.25%) during the month of February 2008. After visiting Travel - Agencies websites, Singapore Internet users conducted further research into their travel plans, going on to visit Destinations and Accommodation (14.67%), Transport (7.85%), Aviation (7.10%) and Commercial Airlines (6.73%) industries. Now you know.
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Posted at 05:41 PM
In Categories Travel
Auckland Zoo top of mind during summer holidays
January 10, 2008
According to Hitwise New Zealand, the destinations ‘auckland zoo’, ‘waiheke island’ and ‘rotorua’ were among the most popular searches to direct traffic to the Travel – Destinations and Accommodation industry, as of the 12 week period ending 05/01/2008. Search engines referred 41.77% of traffic to the Travel – Destinations and Accommodation industry, during the week ending 05/01/2008. Now you know.
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Posted at 05:39 PM
In Categories Travel
From Auckland Zoo to Rainbows End
December 14, 2007
According to Hitwise New Zealand, over the 12 weeks ending 8 December 2007, of all the search terms typed into search engines that lead Internet users to websites in the Travel – Destinations and Accommodation industry, ‘wotif’ was the most popular. Other popular search terms directing traffic to the Travel – Destinations and Accommodation industry included ‘auckland zoo’, ‘grab a seat’, ‘rotorua’, holiday homes’ and ‘rainbows end’. For the week ending 8 December 2007, 55.5% of traffic to the Travel – Destinations and Accommodation industry was directed to local sites. For the same week, the average visit time for this industry was 7 minutes and 11 seconds. Now you know.
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Posted at 11:15 AM
In Categories Travel
Schoolies head online before heading out
December 06, 2007
With year 12 students finishing their exams and looking towards post-school holidays, searches for ‘schoolies’ increased by over 80% among the Destinations and Accommodations industry, during the period 27/10/2007 –24/11/2007, making ‘schoolies’ the 3rd most popular search term in this industry (as of the 4 week period ending 01/12/2007). Schoolies.com.au was the most popular website to receive traffic from the term ‘schoolies’, with MySpace driving 29.19% of traffic to the Schoolies website. As of 24/11/2007, the NRMA website Free2Go (www.befree2go.com.au) was the 6th most popular website (2.87%) visited after Schoolies.com.au, with NRMA organising Revive Sites where teenagers travelling between Sydney and Queensland on their way to Schoolies can stop for a break. Now you know.
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Posted at 09:55 AM
In Categories Travel
Planning a Holiday?
November 02, 2007
According to Hitwise Hong Kong, Hyatt Hotels and Resorts (www.hyatt.com) increased its rank from 31st to the 3rd most popular website by user visits in the Travel - Destinations and Accommodation industry, accounting for 5.97% market share the week ending 27 October 2007. The top 3 websites directing traffic to Hyatt Hotels and Resorts were from the Computers and Internet - Net Communities and Chat industry; Newgroup.la (19.39%), UWants (18.97%), and Discuss (16.14%). Now you know.
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Posted at 02:18 PM
In Categories Travel
Asiarooms.com Most Visited Destinations and Accommodation Website
August 23, 2007
According to Hitwise Singapore, the most popular website in the ‘Destinations and Accommodation’ industry for week ending 18/08/07 was Asiarooms.com. Among the most popular travel websites visited after Asiarooms.com were websites such as Streetdirectory.com, Zuji Singapore (www.zuji.com), Asia Travel (www.asiatravel.com) and Jetstar (www.jetstar.com), week ending 18/08/07.
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Posted at 02:12 PM
In Categories Travel
Snow Season Searches
August 16, 2007
According to Hitwise Australia, ‘mt buller’, ‘falls creek’, ‘lake mountain’, ‘thredbo’ and ‘hamilton island’ were among the most popular search terms directing traffic to the ‘Destinations and Accommodation’ industry, for week ending 04/08/07.