Hitwise To Go - Asia Pacific
The latest online statistics on 25M Internet users worldwide, across 1M websites and over 160 industries.
Category Archives: Sports
College Football on the move
January 16, 2009
According to Hitwise Hong Kong, the ESPN.com - College Football website, which provides daily National College Football news jumped 244 places over a two week period to rank 29th most visited Sports website (week ending 03/01/2009). Over the past year, Hong Kong audience engagement with ESPN.com - College Football has risen with the website experiencing a 511% year-on-year increase in share of visits in the Sports category (comparing the weeks ending 05/01/2008 and 03/01/2009). The average visit time on the website also more than doubled during this period. Now you know.
Posted at 09:58 PM
In Categories Sports
Melbourne Cup Pipped at the Post
November 17, 2008
During the week ending 08/11/2008, the race that stops a nation, the Melbourne Cup, was pipped at the post for the title of Australia’s fastest moving search term (based on relative change compared to the previous week), overshadowed by interest in the long awaited US presidential election. Australia’s fastest moving search term during this period was ‘us election’, closely followed by a string of Melbourne cup related searches, including ‘melbourne cup results’, ‘melbourne cup horses’, ‘melbourne cup odds’ and ‘melbourne cup sweep’ just to name a few. Of all Australian searches for ‘melbourne cup’ (during 4 weeks ending 08/11/2008), 50.94% resulted in visits to Victoria Racing Club (www.vrc.net.au), which includes information about the Melbourne Cup Carnival and related events. Now you know.
Posted at 11:33 AM
In Categories Sports
Hawthorn #1 on the field and online
September 29, 2008
With another AFL season coming to a close, the two most popular AFL clubs online during Grand Final week (w/e 27/09/2008) not surprisingly were the Hawthorn Football Club (www.hawthornfc.com.au) followed by the Geelong Football Club (www.gfc.com.au). According to Search Term data, Buddy Franklin was the most popular player to drive traffic to the Hawthorn Football Club website, while Joel Selwood took the honours for Geelong (4 weeks ending 27/09/2008).
The demographic profile of visitors to the club websites in part matches the stereotypical profile of the clubs supporters, with the Hawthorn Football Club’s online followers most commonly fitting the Mosaic 2008 Type ‘Rising Wealth’, which can be best described as educated and affluent young professionals in inner city areas. Comparatively, the Geelong Football Clubs online followers matched the Mosaic 2008 Type ‘Farming Stock’ which can be best described as rural landowners and workers in agricultural heartlands. Now you know.
Posted at 03:48 PM
In Categories Sports
Brad Pitt separates Rice and Sullivan
August 07, 2008
Eamon Sullivan might be the fastest fish in the Olympic Village but when it comes to online searches he languishes behind ex-girlfriend Stephanie Rice. Hitwise Australia Search data reveals that of the most popular search terms containing the names of Australian Olympic athletes for the 4 weeks ending 02/08/08, Rice comes in at second place with 14.91% of all search terms for team members. On a high from his perennial 2nd place in the Tour de France, Cadel Evans leads the way with 29.22% of searches, while Sullivan languishes perhaps unluckily out of the ‘online medals’ in fourth place. Why unlucky you ask? The third most searched for 2008 Australian Olympian - none other than boxer Brad Pitt. Now you know.
Posted at 03:13 PM
In Categories Sports
Hopman Cup fastest moving search term
January 10, 2008
According to Hitwise Australia, ‘hopman cup’ was the fastest moving search term, holding the largest relative increase for the 4 weeks ending 05/01/2008. www.hopmancup.com.au, the official website for the 2008 Hopman Cup tennis tournament, was the most popular Sports – Tennis website, holding 20.38% of the market share during week ending 05/01/2008. Now you know.
Posted at 05:44 PM
In Categories Sports
Surf’s Up!
November 09, 2007
According to Hitwise Australia, the top 3 websites in the Sports – Watersports industry were Coastal Watch (www.coastalwatch.com), Swellnet (www.swellnet.com.au), and Brownie's Coastwatch (www.coastwatch.com.au), accounting for 22.64%, 20.92%, and 7.05% of market share of visits respectively, for the week ending 3 November 2007. Destination-specific searches containing the term 'surf reports' for the 4 weeks ending 3 November 2007 included ‘shelley beach surf reports’, ‘surf reports new zealand’, ‘bali surf reports’ and ‘perth surf reports’. Now you know.
Posted at 11:23 AM
In Categories Sports
The Bet’s On!
November 09, 2007
According to Hitwise Hong Kong, The Hong Kong Jockey Club (www.hkjc.com) was the most popular Sports – Horse Racing website, accounting for 93.18% of market share of visits for the week ending 3 November 2007. The Hong Kong Jockey Club – Bets (bet.hkjc.com) was both the top website directing traffic to and receiving traffic from www.hkjc.com. Now you know.
Posted at 10:47 AM
In Categories Sports
Cricket is the New Footy
September 27, 2007
According to Hitwise Australia, with the AFL season coming to a close, the AFL website (www.afl.com) was replaced by cricket website CricInfo (www.cricinfo.com) during the week ending 22/09/07 after dominating the online sports industry for six months. Demographics data shows that visitors to the AFL website are just as likely to be women as men, with men accounting for 53.34% of visits during the week ending 22/09/07. However, during the same period, 70.25% of visitors to CricInfo were men. Now you know.
Posted at 03:39 PM
In Categories Sports
Rugby Fever Hits New Zealand
September 21, 2007
According to Hitwise New Zealand, the Rugby World Cup website (www.rugbyworldcup.com) has experienced an increase in market share of over 1231% during the period 18/08/07 to 15/09/07, in the Sports industry as visited by New Zealand Internet users. Search data suggests that New Zealanders are particularly interested in the match schedules when heading to the Rugby World Cup website, with the terms ‘rugby world cup schedule’ and ‘rugby world cup draw’ appearing among the top 10 most popular search terms directing traffic to www.rugbyworldcup.com during the 24 week period ending 15/09/07. Now you know.
Posted at 11:58 AM
In Categories Sports
Soccernet dominates online sports websites
June 29, 2007
According to recent reports from Hitwise Singapore, as of week ending June 23, 2007, ESPN’s Soccer website www.soccernet.com continues to dominate the online sports category, capturing 18.65% of visits to the category. One of Soccernet’s key strength is its brand awareness as more than 22% of Soccernet’s search traffic came from searches of the Soccernet brand. In addition, of all searches for the term ‘soccer’, Soccernet receives 24.7% of visits, followed by BBC News with 6.02% and Yahoo! Signapre Sports with 3.61%.
Posted at 02:29 PM
In Categories Sports
New Zealanders head to the snow
June 13, 2007
According to Hitwise New Zealand, searches using the search term “skiing” has increased by 160% over the past two weeks. The search term is driving 19.74% of its traffic to Snow.co.nz (www.snow.co.nz), with other websites featured in the top 10 including Mt Ruapehu (www.mtruapehu.com) and SKINET (www.skinet.com).
Posted at 02:19 PM
In Categories Sports
