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Category Archives: Shopping & Classifieds
Coles Runs Away With Giveaway
May 27, 2009
In what is one of the more competitive online tussles, Coles, Woolworths Australia and ALDI Australia have all held the number one position in the Hitwise Australia Shopping and Classifieds – Grocery and Alcohol category over the course of the year. However, it seems Coles (www.coles.com.au) has emerged from the pack to be the runaway leader with an increase in market share of 146% for the two weeks ending 16/05/2009.
Coles received over 8% of its traffic from Rewards Central Australia (www.rewardscentral.com.au) and accounted for 35.14% market share of the Shopping and Classifieds - Grocery and Alcohol category, which was over 200% more than ALDI (www.aldi.com.au) who followed in second place for the week ending 16/05/2009.
The ’Coles Giant Gift Card Giveaway’ competition being run at the moment, with prizes of up to $100,000 is also sparking good interest, with the term ‘coles giveaway’ contributing 0.87% of all traffic last week to the Coles website. Now You Know.
Posted at 03:50 PM
In Categories Shopping & Classifieds
Christmas Planning Online
November 19, 2008
With the festive season on its way, it seems New Zealanders have commenced preparation for Christmas as early as October. Searches for 'christmas' increased by 40% between the weeks ending 11/10/2008 and 08/11/2008 (rolling 12 weeks).
The top 3 terms searched for during the 12 weeks ending 08/11/2008 were, 'christmas decorations', 'christmas in the park' (concert) and 'christmas games' indicating what's top of mind. Christmas Treasures (www.christmastreasures.co.nz) received the greatest volume of traffic (45.04%) from the search term 'christmas decorations'.
During the same period, Northpole (www.northpole.com) a website which contains stories and activities for kids, as well as gift ideas, holiday recipes, games and an email address for Santa, was the number one website to receive traffic from the search term 'christmas'. Now you know.
Posted at 08:52 AM
In Categories Shopping & Classifieds
Hot Tickets
September 17, 2008
According to search terms directing traffic to the Shopping & Classifieds – Ticketing industry during 4 weeks ending 13/09/2008, some of the most sort after tickets by Australian Internet users include tickets to the AFL and the musicals Wicked, Billy Elliot and Phantom of the Opera. The top websites referring traffic to the Ticketing industry include Google Australia (26.64%), Ninemsn (7.37%) and Google (4.44%). Now you know.
Posted at 10:03 AM
In Categories Shopping & Classifieds
Bids Ahead of the Rest
July 16, 2008
Yahoo! Auctions Hong Kong (hk.auctions.yahoo.com) was Hong Kong’s number one Shopping & Classifieds website for the week ending 12/07/2008. The website accounted for 30.58% of all traffic to the Shopping & Classifieds industry. From January to June 2008, Yahoo! Auctions Hong Kong has increased its market share of visits in the Shopping & Classifieds industry by 7.2%. Now you know.
Posted at 08:46 AM
In Categories Shopping & Classifieds
Decisions! Finding That Perfect Gift.
July 03, 2008
It seems Singaporeans are investing plenty of time and thought in making the right choices for their online gift and flower purchases. During the week ending 28/06/2008, Singapore Internet users spent an average of 20 minutes and 48 seconds visiting Flower and Gifts websites, 8 minutes more than the average visit time spent on all sites. Comparatively, Australians and New Zealanders are seemingly less engaged with the task of purchasing gifts and flowers online, spending an average of just 5 minutes & 53 seconds and 5 minutes & 5 seconds respectively. Now you know.
Posted at 10:48 AM
In Categories Shopping & Classifieds
Engagement Ring Confusion
June 12, 2008
Singapore Internet users are just as intrigued in finding the right engagement ring for their loved ones, as they are in determining which finger the engagement ring goes on once they have bought it. Three of the top 5 search term variations on ‘engagement ring’ during the 24 weeks ending 07/06/2008 were ‘engagement ring on which finger?’, ‘engagement ring finger’, and ‘engagement ring which finger’. The other 2 terms making up the top 5 search terms were ‘engagement ring’ and ‘tiffany engagement ring’. The number one website to receive traffic from ‘engagement ring’ during the same period was www.styleweddings.sg. Now you know.
Posted at 08:44 AM
In Categories Shopping & Classifieds
Spoil Mum this Mother’s Day
May 08, 2008
In preparation to spoil mum on Mother’s Day (Sunday 11th May), New Zealanders are heading online to do their research. While searches for ‘mothers day gifts’ and ‘mothers day poems’ suggest an eagerness to find just the right gift, it seems that New Zealanders aren’t so sure when these gifts should be given, with ‘mothers day date’, ‘when is mothers day’ and ‘mothers day date 2008’ making up 3 of the top 10 ‘mothers day’ related searches. Shopping and Classifieds was the industry most likely to recieve traffic from 'mothers day' searches (12 weeks ending 03/05/2008). Now you know.
Posted at 11:10 AM
In Categories Shopping & Classifieds
Kiwis Out-Shop Aussies Online
March 27, 2008
According to Hitwise, for the week ending 15/03/2008, New Zealand visits to Shopping – Classifieds websites accounted for 7.18% market share of all Internet visits. While this is percentage is slightly less than the US, which enjoys 9.7% share of US Internet visits to online shopping, it is ahead of the Australian market where only 5.73% of Internet visits are directed towards shopping websites. Now you know.
Posted at 11:43 AM
In Categories Shopping & Classifieds
Fast Moving Retail Categories for Online Holiday Shopping in Singapore
November 22, 2007
According to Hitwise Singapore data, ‘Apparel and Accessories’ was the fastest-growing retail sub-sector amongst the Shopping & Classifieds industry, comparing weeks ending 11 November 2006 and 10 November 2007. Apparel and Accessories websites increased 3.03% over a yearly period to account for 9.26% of online shopping visits. Search data indicates that luxury brands dominate, with the top 3 search terms being ‘coach’, ‘gucci’, and ‘burberry’. Other brand searches include ‘victoria secret’ and ‘topshop’ ‘lee hwa’ and ‘bayb’. Now you know.
Posted at 09:46 AM
In Categories Shopping & Classifieds
Going Once, Going Twice in Singapore
November 15, 2007
According to recent reports from Hitwise Singapore, for the week ending 10 November 2007, four of the top five online Shopping and Classifieds websites visited by Singaporeans were from the Auctions sector, with Yahoo! Auctions Singapore (sg.auctions.yahoo.com) taking the number one position by market share of visits. Amazon.com was the only website from the Department Stores sector ranked within the top five, holding the third position. Now you know.
Posted at 05:54 PM
In Categories Shopping & Classifieds
It's All Brands
November 02, 2007
According to Hitwise Singapore, Brandarama.com (www.brandarama.com) increased its rank based on user visits from 21st to become the 4th most popular website in the Shopping and Classifieds - Rewards and Directories industry for the week ending 27 October 2007. YouTube directed 8.50% of upstream traffic to Brandarama.com, a website that provides coupons and rewards for a range of popular brands and stores. Now you know.
Posted at 02:04 PM
In Categories Shopping & Classifieds
Red Envelope Climbs Hong Kong 'Flowers and Gifts' Rankings
October 10, 2007
Of the 200 'Flowers and Gifts' websites Hong Kong Internet users frequent, the Red Envelope online gift store has recently risen to the number two website in the industry, capturing over 10% of market share of visits. Clever email marketing and online event planning through Evite has attracted Hong Kong surfers to this site. Now you know.
Posted at 09:26 AM
In Categories Shopping & Classifieds
Traffic from social networking websites influences Singaporean appliance and electronics shopping online
October 10, 2007
According to Hitwise Singapore, for the week ending October 9, 2007, while search engines dominated referral traffic to 'Appliance and Electronics' shopping websites, representing over 25% of visits, traffic from 'Net Communities and Chat' websites accounted for 10.16% of traffic to the industry, nearly double the volume of traffic than 'Email Services' websites. This presents an opportunity for marketers in this industry to both tap into the power of social networking, as well as develop powerful email marketing campaigns to drive loyalty. Now you know.
Posted at 09:24 AM
In Categories Shopping & Classifieds
Mocca Takes Top Spot in Online Classifieds in Singapore
August 30, 2007
According to Hitwise Singapore, MediaCorp’s new classifieds website, Mocca (www.mocca.com) launched as the leading website in the Hitwise Shopping & Classifieds - Classifieds industry, week ending 11 August 2007, capturing 36.44% of the market. The entrance of Mocca has had a significant impact on overall visits to the Classifieds industry, with visits spiking by 59% during the same time period.
Posted at 12:03 PM
In Categories Shopping & Classifieds
Jewellery Shopping Online
August 16, 2007
According to Hitwise New Zealand, the top three websites visited by New Zealand internet users via the search term ‘jewellery’ for the 24 week period ending 04/08/07 were Hanne Andersen Designer Jewellery (www.hanne.co.nz), Christies Palmerston North (www.jewellerywatches.co.nz) and Walker and Hall (www.walkerandhall.co.nz). Some of the most popular search terms containing ‘jewellery’ for the period included ‘sterling silver jewellery’, ‘deanna gracie jewellery’ and ‘karen walker jewellery’.
Posted at 01:56 PM
In Categories Shopping & Classifieds
Searching for jewellery
June 14, 2007
According to Hitwise Australia, the #1 website to receive traffic from the search term 'jewellery' during the 4 week period ending 09/06/2007 was Just Jewellery, which held 13.38% of the market share, followed by Nina's Jewellery and www.oo.com.au. Search term analysis of traffic received from the term 'jewellery' shows peaks around Christmas, Valentines Day and Mothers Day, with the highest peak occurring week ending December 23.
Posted at 12:58 PM
In Categories Shopping & Classifieds
Singapore shoppers searching for brands
June 13, 2007
According to Hitwise Singapore, some of the most popular search terms driving traffic to the Shopping & Classifieds - Apparel and Accessories industry for the 24 weeks ending 26/05/2007 included brands such as ‘coach’, ‘gucci’, ‘giordano’, ‘victoria secret’, ‘prada’ and ‘tiffany’. The industry received 19.76% of its traffic from search engines, with Google Singapore accounting for 5.86% of that.
Posted at 02:35 PM
In Categories Shopping & Classifieds