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Category Archives: House and Garden
A Renovators Delight!
November 24, 2008
Rather than buy a new place in the midst of the economic downturn, it appears people still wanting to upgrade their residential status are turning to renovation. A look at traffic to the Hitwise Category Lifestyle – House and Garden category shows a 24% year on year increase, contributing 0.21% of traffic to All Categories for the week ending 15/11/08.
Much of this improvement can be attributed to the performance of a few strong performers. Home Improvement Pages (www.homeimprovementpages.com.au) is top of the list contributing 7.25% of traffic for the week - an impressive 161% increase on this time last year, whilst another big mover Notebook: Magazine (www.homehints.com.au) currently holding down fourth place, has seen their market share jump from 1.66% twelve weeks ago (week ending 23/08/2008) to 4.86% for the week ending 15/11/08.
Meanwhile, despite a 20% drop in searches for “homes for sale” compared to the same time last year (based on 4 week rolling period), www.realestate.com.au is staying buoyant thanks in part to its renovation portal - renovate.realestate.com.au which has increased its market share by 151% over the last 52 weeks (week ending 15/11/2008 amongst All Categories). Now you know.
Posted at 09:20 AM
In Categories House and Garden
House and Garden
December 28, 2007
For the week ending 15 December 2007, IKEA Hong Kong (www.ikea.com.hk) was the most popular website visited by Internet users from Hong Kong in the Lifestyle - House and Garden industry, receiving 20.15% market share of traffic. The IKEA Hong Kong website received 20.32% of its traffic from websites in the Search Engines industry for the week ending 15/12/2007. Websites visited after IKEA Hong Kong included the global IKEA website www.ikea.com (7.02%), and competitive websites such as Pricerite - www.pricerite.com.hk (3.09%) and G.O.D. (Goods Of Desire) - www.god.com.hk (0.84%). Now you know.
Posted at 01:53 PM
In Categories House and Garden