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The latest online statistics on 25M Internet users worldwide, across 1M websites and over 160 industries.
Category Archives: Lifestyle
Lemon or Cabbage?
April 30, 2008
When it comes to health and weight loss, New Zealanders are searching online for ‘diet’ information. The most popular ‘diet’ searched for during the 24 weeks ending 26/04/2008 was ‘lemon detox diet’, followed by ‘atkins diet’, ‘detox diet’, ‘cabbage soup diet’, ‘blood type diet’ and ‘south beach diet’. The most successful website to receive traffic from 'diet' was Diet.com (www.diet.com) representing 36.71% of all traffic. Now you know.
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Posted at 10:10 AM
In Categories Lifestyle
Dreaming in Hong Kong
March 06, 2008
Hitwise Hong Kong reports that for the week ending 1 March 2008, www.fatemaster.tw, a website with information about interpreting dreams, has in two short weeks, taken the number 2 position in the Lifestyle – Fortune and Luck online industry. The website captured 10.2% of visits, while leader Yahoo! Hong Kong Astrology captured 22.21% of visits to the industry. Now you know.
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Posted at 05:43 PM
In Categories Lifestyle
Where's Santa? Searching for Santa Online
December 14, 2007
As Christmas nears, Australian Internet searches for ‘santa’ online have increased by 327% over the six weeks ending 8 December 2007. According to Hitwise Australia, for the four weeks ending 8 December 2007, Northpole.com (www.northpole.com) was the most successful website to receive traffic from the search term ‘santa’ representing 30.90% of all traffic. Other websites to receive traffic from ‘santa’ include Claus.com - www.claus.com (9.95%), Santa.com - www.santa.com (6.11%), and Australia Post - www.auspost.com.au (3.06%). Popular search terms containing ‘santa’ included ‘santa claus’, ‘santa games’, ‘letter to santa’ and ‘email santa’. Google Australia (www.google.com.au) was the most popular search engine used when searching for ‘santa’, with websites in the Lifestyle industry receiving the most traffic. Now you know.
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Posted at 11:11 AM
In Categories Lifestyle
What’s in a name?
December 06, 2007
According to Hitwise New Zealand, the most popular search term driving traffic to the Lifestyle – Family industry was ‘baby names’, accounting for 1.47% of all searches to this industry for the 24 week period ending 01/12/2007. Popular variations on the term ‘baby names’ included ‘unusual baby names’, ‘baby girl names’, ‘indian baby names’ and ‘baby names and meanings’. Huggies New Zealand (www.huggiesnz.co.nz) features a ‘Baby Names’ section on its website, where expectant parents can read up on popular names, celebrity baby names and things to consider when deciding upon their baby’s name. Accordingly, Huggies New Zealand received 2.76% of its traffic from the term ‘baby names’ (during the 24 week period ending 01/12/2007). Now you know.
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Posted at 09:58 AM
In Categories Lifestyle
Need an Avon Lady?
November 02, 2007
According to Hitwise Australia, Avon Australia (www.avon.com.au) was the most popular Lifestyle – Beauty website visited by Australians from January to September 2007. The second most popular downstream website visited, after visiting Avon Australia was www.avonpromotions.com.au, accounting for 6.40% of visits for the week ending 27 October 2007. The Selling Avon website also accounted for 3.43% of downstream visits. Now you know.
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Posted at 02:21 PM
In Categories Lifestyle
It's Not All Nappies
October 26, 2007
According to Hitwise New Zealand, Huggies New Zealand (www.huggiesnz.co.nz) ranked 4th in the Lifestyle - Family industry, accounting for 4.2% of market share of visits the week ending 6 October 2007. This New Zealand website of the Huggies brand of nappies features pregnancy and parenting information and advice, a discussion forum for new parents, a Huggies club and information on Huggies products. The top websites visited before Huggies New Zealand were Google New Zealand, Windows Live Mail and Trade Me. Over the 24 weeks ending 6 October 2007, the top five search terms that resulted in traffic to the Huggies New Zealand website were 'huggies', 'huggies nz', 'baby names', 'www.huggies.co.nz' and 'pregnancy'. Now you know.
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Posted at 10:43 AM
In Categories Lifestyle
Online Beauty Talk in Hong Kong
October 19, 2007
According to Hitwise Hong Kong, She Critiques (critiques.she.com) was the number one website in the Lifestyle – Beauty industry for the week ending 13 October 2007, accounting for 11.5% of market share of visits. She Critiques is a website where female readers are able to get together to discuss makeup and beauty products. The most popular website to refer traffic to She Critiques was She.com (28.5%), followed by Yahoo Hong Kong (7.1%) and Beauty Exchange (6.0%). Based on monthly rankings, She Critiques has consistently been ranked in the top 3 since December 2006. Now you know.
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Posted at 09:31 AM
In Categories Lifestyle
Hong Kong Internet Users Love Neopets.com
October 04, 2007
According to Hitwise Hong Kong, NeoPets (www.neopets.com) is the #1 website in the Children’s Sites industry, accounting for 50.35% of the market share, during week ending 29/09/07. The NeoPets website is a virtual community in which users can create and grow a cyber pet. After Yahoo! HK, the most popular website to refer traffic to NeoPets was YouTube (2.90%), with videos such as ‘Neopets Cheat Video’ appearing on the YouTube site. Now You Know.