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Category Archives: Food & Beverage
Julie, Poh and Co. Whip Up a Cooking Frenzy
July 25, 2009
On the back of the enormous impact Julie, Poh and the rest of the MasterChef crew have had on Australia’s culinary psyche, the Hitwise Food and Beverage - Lifestyle and Reference category received its highest share of trafiic. Since the shows first airing on 27 April 2009, the weekly market share of traffic to this category consisting largely of recipe websites has grown by 61% (comparing weeks ending 02/05/2009 and 18/07/2009).
Visits to the MasterChef website peaked in its final week and captured the lead from perennial favourite Taste.com.au for the first time (for the week ending 18/07/09). On the back of this heightened interest however, Taste.com.au and the number three website Best Recipes have achieved healthy increases of their own with both receiving significant year-on-year market share gains (in All Categories) of 51% and 125% respectively (comparing the weeks ending 19/07/2008 and 18/07/2009). Now you know.
Posted at 05:59 PM
In Categories Food & Beverage
Order Your Pizza Online
February 02, 2009
Ranked number one in the Food and Beverage – Brands and Manufacturers industry, the Pizza Hut Hong Kong Online Ordering website (order.pizzahut.com.hk) experienced its highest share of visits (20.36%) in over 2 years, during the week ending 31/01/2009.
Its parent website Pizza Hut Hong Kong (www.pizzahut.com.hk) and McDonald’s Hong Kong (www.mcdonalds.com.hk) followed with market share of 16.45% and 12.51% respectively.
The average time spent on Pizza Hut Hong Kong Online Ordering was just under 4 minutes during the week ending 31/01/2009.
Posted at 10:49 AM
In Categories Food & Beverage
Happy Little Vegemites
August 28, 2008
On the back of the ‘How do you like your Vegemite’ campaign, searches for ‘vegemite’ have jumped by 66.6% in just one month (based on 4 week rolling period ending 23/08/2008). The majority of Australian Internet users searching for ‘vegemite’ went onto visit Vegemite.com (66.33%) followed by How Do You Like Your Vegemite (www.howdoyoulikeyourvegemite.com.au). During week ending 23/08/2008, Footytips.com.au referred 50.99% of traffic to How Do You Like Your Vegemite. Now you know.
Posted at 09:11 AM
In Categories Food & Beverage
Starbucks Demise Prompts Boom Online
August 04, 2008
With Starbucks announcing that it will be closing stores across Australia, Internet users have rushed online prompting Starbucks.com.au to experience its highest ever daily ranking of 15th in both the Food & Beverage – Brands & Manufacturers industry and the Food & Beverage – Restaurants & Catering industry on 29/07/2008. Similarly, the US Starbucks website www.starbucks.com also experienced its highest ever ranking amongst Australian Internet users, with daily rankings in the Food & Beverage – Restaurants & Catering industry peaking at number 4 on 30/07/2008. Now you know.
Posted at 01:49 PM
In Categories Food & Beverage
Design the World a Coke
July 29, 2008
The Coca Cola Design the World a Coke website (designacoke.coca-cola.com.au) allows users to design a label for Coca Cola bottles. The website has proved popular amongst Australian Internet users, ranking 12th amongst Food & Beverage – Brands & Manufacturers websites during the week ending 26/07/2008. During that week, of all visitors to designacoke.coca-cola.com.au, 3.99% and 3.39% continued on to visit Coca Cola product websites www.coca-cola.com and www.coca-cola.com.au respectively. Interest in the Coca Cola Design the World a Coke website peaked on 23rd July when market share of visits to the website increased by 628% in a single day. Now you know.
Posted at 02:08 PM
In Categories Food & Beverage
42 Below Top of Mind
July 09, 2008
Visits to the website of vodka brand 42 Below (www.42below.co.nz) increased by 112% and jumped 9 places during week ending 05/07/2008, to rank as 13th most popular Food & Beverage – Brands & Manufacturers website visited by New Zealand Internet users. It seems 42 Below is top of mind amongst New Zealanders, with ‘42 below vodka’ the most commonly searched for variation on the term ‘vodka’ for the 12 weeks ending 05/07/2008. Driving traffic to the 42 Below website included searches for the latest 42 Below advertising campaign such as ‘ 42 below ads’ and ‘42 below flash ads’. Now you know.
Posted at 05:38 PM
In Categories Food & Beverage
Hell Online
March 20, 2008
For the first time in 2008, local New Zealand pizza chain Hell Pizza was the number 1 ranked website in the Food and Beverage – Brands and Manufacturers online industry, for the week ending 15/03/2008. Website www.hellpizza.co.nz captured 6.17% of visits to the industry, ahead of global pizza brands, Domino’s Pizza, and Pizza Hut New Zealand with 4.33% and 3.82% of visits respectively. Now you know.
Posted at 10:31 AM
In Categories Food & Beverage
Pizza or Fries?
February 21, 2008
According to Hitwise Hong Kong, online food delivery websites order.pizzahut.hk and mcdonalds.com.hk have surpassed each other’s market share of visits 10 times over the past 12 months. Both websites experiences traffic spikes on Saturdays, and for the week ending February 16, 2008, after the order.pizzahut.hk website itself, Yahoo! Mail Hong Kong, Yahoo! Search Hong Kong and the Yahoo! Hong Kong portal delivered the most significant volumes of traffic to order.pizzahut.hk. Now you know.
Posted at 04:14 PM
In Categories Food & Beverage
Turkey for all Seasons
January 04, 2008
According to Hitwise Australia, for the week ending 29 December 2007, Todays Turkey (www.todaysturkey.com.au) increased its market share of traffic by 135.62%, and was ranked 13th most popular website in the Food and Beverage - Brands and Manufacturers industry. The most popular term typed into a search engine over the 4 weeks ending 29/12/2007 that resulted in traffic to the Todays Turkey website was ‘turkey stuffing’ representing 17.58% of all search traffic. Other popular search terms included ‘turkey recipes’, ‘roast turkey’ and ‘how to cook a turkey’. An initiative of Inghams Enterprises Pty Limited, Todays Turkey features recipes for all seasons, cooking videos, newsletter subscription, and turkey tips. Now you know.
Posted at 02:07 PM
In Categories Food & Beverage
Want Rewards With That?
October 26, 2007
According to Hitwise Singapore, for the week ending 20 October 2007, after visiting the McDonalds Singapore website (www.mcdonalds.com.sg), 32.79% of users went on to visit its rewards program, where people can sign up for the service and redeem points for items. The second most popular downstream website visited after McDonalds Singapore was KFC Singapore (www.kfc.com.sg), accounting for 7.38% of visits. Now you know.
Posted at 10:33 AM
In Categories Food & Beverage
Singapore's favourite 'Restaurant and Catering' websites
September 07, 2007
According to Hitwise Singapore, during the week ending 01/09/07 www.streetdirectory.com/restaurants overtook www.pizzahut.com.sg to become the most popular website in the Food and Beverage - Restaurants and Catering industry, accounting for 8.77% of market share of visits. HungryGoWhere.com (7.32%), McDonald’s Singapore (6.66%) and KFC Singapore (5.30%) also appeared among the top 5 websites in the Food and Beverage - Restaurants and Catering industry during the week ending 01/09/07.
Posted at 02:26 PM
In Categories Food & Beverage
Half a cup of optimisation, two tablespoons of search terms.
May 14, 2007
According to Hitwise, as of the week ending 12/5/07, the most popular recipe related search term sending traffic to recipe websites by New Zealand Internet users is 'feijoa recipes'. Feijoa, also known as Pineapple Guava is a fruit with a sweet, aromatic flavor.
Following the search for feijoa recipes was 'cocktails' then 'banana cake recipes'. Below are the Top 10 Food & Beverage - Lifestyle & Reference websites visited by New Zealand Internet for the week ending 12/5/07. Now you know!
Posted at 05:23 PM
In Categories Food & Beverage