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Hitwise To Go - Asia Pacific
The latest online statistics on 25M Internet users worldwide, across 1M websites and over 160 industries.
Category Archives: Entertainment
Pamela Anderson enters the Big Brother house
July 15, 2008
With Pamela Anderson heading into the Big Brother house, Australian searches for ‘pamela anderson’ increased by over 757% during the week ending 12/07/2008. The third most common variation on all Australian searches for Pamela Anderson during the 4 weeks ending 12/07/2008, was ‘pamela anderson big brother’. Now you know.
Posted at 12:37 PM
In Categories Entertainment
Free Entertainment in Singapore
March 27, 2008
Hitwise Singapore reports that for the 24 weeks ending 22/03/2008, when Singaporeans search for ‘free’ things online, they are looking for entertainment, with the top five search terms containing the term ‘free’ being : ‘free online games’, ‘free games’, ‘free movies’, ‘free greeting cards’, and ‘free music downloads’. Now you know.
Posted at 11:45 AM
In Categories Entertainment
Radio New Zealand Top of the Charts
November 28, 2007
Radio New Zealand (www.radionz.co.nz) experienced an increase in market share of over 350% between the weeks ending 3 November and 24 November 2007, to become the most popular website in the Entertainment - Radio industry. Radio NZ derived much of its traffic from Search Engines (31.79%), while the Net Communities and Chat industry accounted for only 2.91% of traffic for the week ending 24/11/2007. Comparatively during the same period, The Edge Radio Network (www.theedge.co.nz) derived 14.66% of its traffic from the Net Communities and Chat industry. Know you know.
Posted at 04:24 PM
In Categories Entertainment
Raising Expectations for Celebrity Worship Down Under
October 09, 2007
According to Hitwise Australia, the MOSAIC audience segment most likely to visit celebrity personality websites is Raising Expectations who are best described as "comfortable outer suburban families in affordable homes". Top celebrity websites visited by this segment include www.perezhilton.com, celebrities.ninemsn.com.au, and tmz.com. Of all Australian visits to Australian celebrity websites, approximately 78% of traffic goes to international websites, and 22% goes to domestic websites. In addition, 55.97% of visits are from female Internet users, while men account for 44.03% of visits to the category. Now you know.
Posted at 02:04 PM
In Categories Entertainment
Thinking Silly
September 21, 2007
According to Hitwise Hong Kong, as of week ending 15/09/07, Think Silly (www.think-silly.com) which features blogs of Hong Kong’s entertainment industry icons became the number one website in the ‘Entertainment – Celebrities’ industry, overtaking iLoveSuper (www.ilovesuper.com) which had previously held the number one ranking for the past 6 weeks (04/08/08 to 08/09/07). Xanga (www.xanga.com) an online community of journals and diaries, was the most popular website to refer traffic to both Think Silly and iLoveSuper, accounting for 16.36% and 10.98% of the market share respectively, during week ending 15/09/07. Now you know.
Posted at 12:12 PM
In Categories Entertainment
Harry Potter Release Anticipated Online
July 23, 2007
In anticipation of the release of the latest Harry Potter film, Australian Harry Potter fans headed online, with searches for the term ‘harry potter’ increasing by 265% between weeks ending 16/06/07 and 14/07/07. According to Hitwise Australia data search term data as of the four week period ending July 14, 2007 , the term ‘harry potter’ was the 4th most popular search term to refer traffic to websites in the ‘Entertainment – Movies’ industry behind the terms hoyts, greater union and village cinemas, accounting for 1.32% of all visits to the category.
Posted at 05:46 PM
In Categories Entertainment
Flickr Close to Doubling Market Share
July 16, 2007
Hitwise New Zealand reports that the photo sharing website Flickr (www.flickr.com) has almost doubled its market share amongst Entertainment websites visited by New Zealand internet users in the past 15 months. At January 2006 www.flickr.com had 0.51% of the industry’s market share, but as of June 2007 the site now has 0.94% market share- that’s an increase of over 84%.
Posted at 12:33 PM
In Categories Entertainment
Multimedia sites double in popularity
May 31, 2007
According to Hitwise Australia, visits to the Entertainment - Multimedia category have more than doubled in the past 12 months, climbing from 0.73% in April 2006 to 1.54% in April 2007. The major performer in the industry has been YouTube, increasing its market share from 7.74% to almost 40%. Other sites trailing YouTube include Google Video, which has remained steady at roughly 4%, and MySpace Videos, which has slightly increased its market share from 2.22% to 3.92%.
Posted at 02:01 PM
In Categories Entertainment