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Category Archives: Automotive
A Peek Under The Bonnet - carsales.com.au
September 01, 2009
Ahead of the much anticipated ASX listing of carsales.com.au (www.carsales.com.au) on 10 September, here are some stats on the leading Automotive - Classifieds website. Last week’s ranking as the 56th most popular website in Australia (week ending 29/08/2009), was the second highest ever achieved by carsales.com.au. The website has been able to maintain a strong position throughout the past year (ranging between 52nd and 75th amongst all websites), even in the face of an overall decrease in traffic to the online Automotive category.
In July 2009 carsales.com.au attracted 24% of all visits to the Hitwise Automotive - Classifieds category. Putting this into perspective: Seek (www.seek.com.au) accounted for 28% of visits to Business and Finance - Employment and Training websites; Realestate.com (www.realestate.com.au) received 39% of visits to Business and Finance - Property websites; and Wotif (www.wotif.com.au) attracted 7% of all traffic to the Travel - Destinations and Accommodation category. Now you know.
Posted at 04:39 PM
In Categories Automotive
Jump-Start Required for Auto Manufacturers Online
November 14, 2008
Reviewing Hitwise data over the last three years provides a window into the current predicament of the Automotive Manufacturing Industry. Visits to this category have understandably taken a serious hit as people tighten their belts, with Manufacturing websites experiencing an all-time low, accounting for just 0.12% of visits amongst all Australian websites, during the week ending 08/11/2008.
Amongst the parent Automotive category specifically, Manufacturers websites have also hit rock bottom accounting for just 9.54% of all visits to the Automotive industry – a decrease of 25% from the same time last year.
The Automotive category as a whole is propped up by Automotive Classifieds websites such as Carsales.com.au, which have their bases covered by catering to both buyers and sellers of new and used vehicles. Carsales actually has experienced a 10% increase on their market share of visits compared to last year within the Automotive Category. Now you know.
Posted at 02:46 PM
In Categories Automotive
New Zealanders Prefer to Rent, not Buy Cars
August 21, 2008
According to Hitwise New Zealand, market share of visits to the online Automotive industry decreased by 11.33% year-on-year as of July 2008. An analysis of the top Automotive search terms suggests that since August last year, New Zealanders are increasingly interested in renting rather than purchasing, with car purchase-related search terms such as ‘car sales’, ‘car auction’ and ‘car auctions’ decreasing by 38.10%, 44.17% and 40.54% respectively (between weeks ending 25/08/2007 and 09/08/2008). Comparatively however, car rental-related searches have spiked dramatically, with searches for ‘car rental’, ‘car hire’ and ‘rental car’ increasing by 838.26%, 783.05% and 1245% respectively during the same period. Now you know.
Posted at 08:44 AM
In Categories Automotive
Scooter Searches Soar
June 26, 2008
With petrol prices out of control, Australians are looking to alternative modes of transport to minimise petrol costs. During the period 24/05/2008 – 21/06/2008 searches for ‘scooter’ increased by 71.4%, however during the same period no change was seen in the percentage of searches for ‘car sales’ (based on 4 week rolling search term share to Shopping and Classifieds – Automotive industry). Scooter Sales (www.scootersales.com.au) was the number one website to receive traffic from the term ‘scooter’ during the 4 weeks ending 21/06/2008. Now you know.
Posted at 01:29 PM
In Categories Automotive
Rev Heads Start Your Online Number Plates
March 20, 2008
During the recent Australian Grand Prix, for the week ending 15/03/2008 Hitwise Australia reports that V Plates (www.vplates.com.au) , a service offering customised number plates was the second most visited downstream, website from www.grandprix.com.au , capturing 3.04% of visits. The website receiving the greatest percentage of downstream visits from the official F1 website, was Ticketek Australia. Now you know.
Posted at 10:27 AM
In Categories Automotive
Honda, Toyota, Nissan
December 28, 2007
According to Hitwise Singapore, over the 24 weeks ending 15 December 2007 ‘toyota’ (4.05%), ‘honda’ (3.05%), ‘mitsubishi’ (2.35%), ‘toyota singapore’ (2.06%) and ‘subaru’ (1.28%) were the top 5 search terms directing traffic to websites in the Automotive – Manufacturers industry. Whilst ‘toyota’ was the most popular search term, Honda Singapore - www.honda.com.sg was the number 1 ranked website receiving 11.96% of market share of visits, followed by Nissan Singapore - www.nissan.com.sg (7.48%) and Toyota Singapore - www.toyotasingapore.com.sg (6.95%) for that week in the Automotive – Manufacturers industry. For the week ending 15 December 2007, 52% of traffic to the Automotive – Manufacturers industry was directed to local websites and the average visit time for websites in the industry was 6 minutes and 12 seconds. Now you know.
Posted at 01:55 PM
In Categories Automotive
Online car buyers
December 06, 2007
According to Hitwise Hong Kong, despite the similarities between Automotive – Classifieds and Automotive – Dealerships, the two industries attract traffic from varied sources. As of the week ending 01/12/2007, Social Networking and Forums was the second most popular industry to refer traffic to Automotive – Classifieds websites, accounting for 20.76%, while Email Services and Search Engines accounted for just 6.13% and 5.42% respectively. In contrast, during the same period, the Automotive – Dealerships industry received a large proportion of its market share of visits from other Automotive websites (28.25%), followed by Search Engines (12.49%) and Social Networking and Forums (10.70%). Now you know.
Posted at 10:00 AM
In Categories Automotive
Honk for Honda
November 02, 2007
According to Hitwise New Zealand, New Zealand Honda Club (www.nzhondas.com) was the most popular Automotive - Recreation website, accounting for 8.27% of market share of visits for the week ending 27 October 2007. Trade Me was the top website to direct traffic to the New Zealand Honda Club website, accounting for 19.01% of upstream visits for the week ending 27 October 2007. After visiting New Zealand Honda Club, users went on to visit Trade Me (16.29), Bebo (4.80%) and Honda-Tec.com (4.41%). Now you know.
Posted at 02:19 PM
In Categories Automotive
New Cars in Singapore
September 21, 2007
According to Hitwise Singapore, SGCarMart (www.sgcarmart.com) was the number one website to receive traffic from the search term ‘new car’, accounting for 38.46% of the market share of traffic during the 24 week period ending 15/09/07. The term ‘sg car mart new car’, was the second most popular search term variation containing the term ‘new car’, outranking more generic terms such as ‘test drive new car’ and ‘new car prices’, as of the 24 week period ending 15/09/07. Now you know.
Posted at 12:11 PM
In Categories Automotive
Porsche Hong Kong knocked from top spot
September 07, 2007
According to Hitwise Hong Kong, the Porsche website (www.porsche.com) had consistently maintained its #1 ranking in the Automotive - Manufacturers industry between 28/07/07 – 25/08/07. However, during the week ending 01/09/07 Honda Hong Kong (www.honda.com.hk) experienced an increase of over 38% and consequently became the #1 website in the Automotive - Manufacturers industry, accounting for 7.26% of the market share. Yahoo! Hong Kong (search.hk.yahoo.com) was the most popular website to refer traffic to Honda Hong Kong, with an upstream share of 13.07%.
Posted at 02:27 PM
In Categories Automotive
Men and Women Searching Differently for New Cars
September 07, 2007
According to Hitwise Australia, men and women are visiting different types of automotive websites when searching for a new car online. As of the 12 weeks ending 01/09/07, men accounted for 59.13% of traffic to the Automotive - Classifieds industry, while in the Automotive - Manufacturers industry it was women who were in the majority with 54.12%.
Posted at 12:00 PM
In Categories Automotive
Petrol Price Watch
August 23, 2007
According to Hitwise New Zealand, Price Watch (www.pricewatch.co.nz) was the most popular website to receive traffic from the search term ‘petrol price’, representing 17.14% of all traffic during the 24 week period ending 18/08/07. Price Watch experienced an increase in traffic of 208% in the Automotive industry, during week ending 18/08/07.
Posted at 01:58 PM
In Categories Automotive